Farm clothing brands in New Zealand:Which are most popular?
In September 2026, Swanndri was the most searched farm clothing brand in New Zealand, accounting for 40.3% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Kaiwaka showed up in every answer. Stoney Creek was recommended most often, coming first in one out of four responses.
SwanndriShare of searches 40.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Stoney CreekShare of searches 23.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
KaiwakaShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
SwaziShare of searches 9.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
BetacraftShare of searches 2.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top farm clothing brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Kaiwaka appeared every time. Stoney Creek was recommended most often, coming first in one out of four answers. Kaiwaka was second, and Swanndri was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaiwaka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stoney Creek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swanndri2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swazi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Betacraft1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Line 71 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about farm clothing brands
4 answers
Asked ChatGPT
“Which farm clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm clothing brands in New Zealand?”
Asked ChatGPT
“What's the best farm clothing brand in New Zealand for wet weather work?”
Searched Google, AI Overview
“farm clothing nz”
Searched Google, AI Overview
“farm wear nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which farm clothing brands do people search for most?
This chart shows how often people search Google for each farm clothing brand by name. Each line represents a brand's share of searches for all six farm clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Swanndri, Stoney Creek, Kaiwaka, Swazi, Betacraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Stoney Creek | Kaiwaka | Swazi | Betacraft | Line 7 |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 21.4% | 24.9% | 9.3% | 2.3% | 1.5% |
| Nov 2025 | 42.8% | 23.9% | 22.1% | 8.1% | 1.7% | 1.3% |
| Dec 2025 | 37.8% | 20.4% | 32.6% | 7% | 0.99% | 1.2% |
| Jan 2026 | 33.2% | 21% | 34.7% | 8% | 1.5% | 1.6% |
| Feb 2026 | 36.4% | 22.4% | 30.1% | 8.2% | 1.6% | 1.4% |
| Mar 2026 | 38.8% | 24.1% | 22.3% | 10.7% | 2.6% | 1.5% |
| Apr 2026 | 45.5% | 23% | 19.1% | 9% | 2% | 1.2% |
| May 2026 | 45.9% | 22.9% | 18.2% | 10.6% | 1.4% | 1.1% |
| Jun 2026 | 48.4% | 24.5% | 14.2% | 9.7% | 2.2% | 1.1% |
| Jul 2026 | 47.1% | 23.4% | 15.8% | 10% | 2.5% | 1.2% |
| Aug 2026 | 45.5% | 21.8% | 18% | 10.4% | 2.9% | 1.3% |
| Sep 2026 | 40.3% | 23.9% | 22.7% | 9.2% | 2.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 16.7K | -34% | -5.2 points | |
| 2, held 2nd | 23.9% | 9.9K | -18.2% | +2.1 points | |
| 3, held 3rd | 22.7% | 9.4K | -6% | +4.7 points | |
| 4, held 4th | 9.2% | 3.8K | -34.3% | -1.2 points | |
| 5, held 5th | 2.4% | 1K | -37.5% | -0.5 points | |
| 6, held 6th | 1.5% | 600 | -15.5% | +0.2 points |
1.
Swanndri40.3%
Held 1st. 16.7K estimated branded searches, -34% vs prior month. Share -5.2 points.
23.9%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +2.1 points.
3.
Kaiwaka22.7%
Held 3rd. 9.4K estimated branded searches, -6% vs prior month. Share +4.7 points.
4.
Swazi9.2%
Held 4th. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.2 points.
2.4%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.
6.
Line 71.5%
Held 6th. 600 estimated branded searches, -15.5% vs prior month. Share +0.2 points.
Which brand is most popular in search among farm clothing brands in New Zealand?
6 brands
In September 2026, Swanndri was the most searched among farm clothing brands in New Zealand, with an estimated 16.7K branded searches, 40.3% of all searches for the six we track. Stoney Creek is in 2nd place, 16.4 percentage points behind at 23.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Swanndri | 40.6% → 40.3% | 48.4%Jun 2026 | 33.2%Jan 2026 | 1st |
| Stoney Creek | 21.4% → 23.9% | 24.5%Jun 2026 | 20.4%Dec 2025 | 3rd → 2nd |
| Kaiwaka | 24.9% → 22.7% | 34.7%Jan 2026 | 14.2%Jun 2026 | 2nd → 3rd |
| Swazi | 9.3% → 9.2% | 10.7%Mar 2026 | 7%Dec 2025 | 4th |
| Betacraft | 2.3% → 2.4% | 2.9%Aug 2026 | 0.99%Dec 2025 | 5th |
| Line 7 | 1.5% | 1.6%Jan 2026 | 1.1%May 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among farm clothing brands in New Zealand increased from 21.4% to 23.9%.
- Across the 12 months ending September 2026, Kaiwaka’s share of searches among farm clothing brands in New Zealand decreased from 24.9% to 22.7%.
- Across the 12 months ending September 2026, Swanndri’s share of searches among farm clothing brands in New Zealand peaked at 48.4% in June 2026 and was lowest at 33.2% in January 2026.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among farm clothing brands in New Zealand peaked at 24.5% in June 2026 and was lowest at 20.4% in December 2025.
- Across the 12 months ending September 2026, Kaiwaka’s share of searches among farm clothing brands in New Zealand peaked at 34.7% in January 2026 and was lowest at 14.2% in June 2026.
- Across the 12 months ending September 2026, Swazi’s share of searches among farm clothing brands in New Zealand peaked at 10.7% in March 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Betacraft’s share of searches among farm clothing brands in New Zealand peaked at 2.9% in August 2026 and was lowest at 0.99% in December 2025.
- Across the 12 months ending September 2026, Stoney Creek rose from 3rd to 2nd among farm clothing brands in New Zealand.
- Across the 12 months ending September 2026, Kaiwaka fell from 2nd to 3rd among farm clothing brands in New Zealand.
- Across the 12 months ending September 2026, Swanndri, Swazi, Betacraft and Line 7 held steady: their share of searches among farm clothing brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand farm clothing brands in September 2026?
5 changes
In September 2026, Kaiwaka gained share of searches among farm clothing brands in New Zealand, from 18% to 22.7%.
In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%.
In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%.
In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%.
Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Compare popularity between leading brands
- Swanndri vs Stoney Creek: compare popularity
- Swanndri vs Kaiwaka: compare popularity
- Swanndri vs Swazi: compare popularity
- Swanndri vs Betacraft: compare popularity
- Stoney Creek vs Kaiwaka: compare popularity
- Stoney Creek vs Swazi: compare popularity
- Stoney Creek vs Betacraft: compare popularity
- Kaiwaka vs Swazi: compare popularity
- Kaiwaka vs Betacraft: compare popularity
- Swazi vs Betacraft: compare popularity
- Compare any of these brands
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