Betacraft vs Swanndri:Which is more popular?
In September 2026, Swanndri had more branded searches than Betacraft among farm clothing brands in New Zealand. Swanndri had about 16,700 branded searches, while Betacraft had 1,000. Swanndri made up 40.3% of all farm clothing brand searches we track, and Betacraft accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about farm clothing brands, Swanndri appeared in two of the four answers and Betacraft in one. Swanndri was mentioned before Betacraft in every answer that named either.
Who do people search for more?
Swanndri, about 17 searches for every 1 for Betacraft
Who does AI mention more?
Swanndri, mentioned in 2 of 4 answers, Betacraft in 1
Who does AI recommend more?
Swanndri, named ahead of Betacraft in 2 of 2 answers
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Top farm clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swanndri was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Betacraft was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Swanndri was listed before Betacraft in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kaiwaka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stoney Creek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Swanndri2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Swazi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Betacraft1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Line 71 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about farm clothing brands
4 answers
Asked ChatGPT
“Which farm clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm clothing brands in New Zealand?”
Asked ChatGPT
“What's the best farm clothing brand in New Zealand for wet weather work?”
Searched Google, AI Overview
“farm clothing nz”
Searched Google, AI Overview
“farm wear nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Betacraft or Swanndri more popular in search?
This chart shows how often people search Google for Betacraft and Swanndri by name. Each line represents a brand's share of searches for all six farm clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Swanndri, Betacraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Stoney Creek | Kaiwaka | Swazi | Betacraft | Line 7 |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 21.4% | 24.9% | 9.3% | 2.3% | 1.5% |
| Nov 2025 | 42.8% | 23.9% | 22.1% | 8.1% | 1.7% | 1.3% |
| Dec 2025 | 37.8% | 20.4% | 32.6% | 7% | 0.99% | 1.2% |
| Jan 2026 | 33.2% | 21% | 34.7% | 8% | 1.5% | 1.6% |
| Feb 2026 | 36.4% | 22.4% | 30.1% | 8.2% | 1.6% | 1.4% |
| Mar 2026 | 38.8% | 24.1% | 22.3% | 10.7% | 2.6% | 1.5% |
| Apr 2026 | 45.5% | 23% | 19.1% | 9% | 2% | 1.2% |
| May 2026 | 45.9% | 22.9% | 18.2% | 10.6% | 1.4% | 1.1% |
| Jun 2026 | 48.4% | 24.5% | 14.2% | 9.7% | 2.2% | 1.1% |
| Jul 2026 | 47.1% | 23.4% | 15.8% | 10% | 2.5% | 1.2% |
| Aug 2026 | 45.5% | 21.8% | 18% | 10.4% | 2.9% | 1.3% |
| Sep 2026 | 40.3% | 23.9% | 22.7% | 9.2% | 2.4% | 1.5% |
How has the Betacraft and Swanndri comparison changed over the last 12 months?
3 findings
- Swanndri was ahead of Betacraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betacraft’s share of searches among farm clothing brands in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Swanndri’s share of searches among farm clothing brands in New Zealand moved from 40.6% to 40.3%, and its estimated monthly branded searches moved from 15.3K to 16.7K.
How did search popularity change for New Zealand farm clothing brands in September 2026?
2 changes
In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%.
Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Betacraft’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betacraft
1 branded search term
- betacraft
Swanndri
15 branded search terms
- swanndri
- swanndri bush shirt
- swanndri clothing
- swanndri coat
- swanndri hoodie
- swanndri jersey
- swanndri oilskin
- swanndri oilskin vest
- swanndri outlet
- swanndri quarter zip
- swanndri sale
- swanndri shirts
- swanndri stores
- swanndri tower junction
- swanndri vest
Other head-to-heads among farm clothing brands
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