How popular isStoney Creek?
In September 2026, people searched for Stoney Creek by name about 9,930 times in New Zealand, a 22.3% increase from the previous year. These searches made up 23.9% of all New Zealand farm clothing brand searches, placing Stoney Creek second out of six brands. When we asked both ChatGPT and Google AI Overviews about farm clothing brands, Stoney Creek appeared in three of the four answers and was the most recommended of the six.
Stoney Creek is the second most searched of 6 competitors and the most recommended in AI answers.
SwanndriShare of searches 40.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Stoney CreekShare of searches 23.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
KaiwakaShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
SwaziShare of searches 9.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
BetacraftShare of searches 2.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top farm clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Stoney Creek was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stoney Creek is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaiwaka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stoney Creek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swanndri2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swazi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Betacraft1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Line 71 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about farm clothing brands
4 answers
Asked ChatGPT
“Which farm clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm clothing brands in New Zealand?”
Asked ChatGPT
“What's the best farm clothing brand in New Zealand for wet weather work?”
Searched Google, AI Overview
“farm clothing nz”
Searched Google, AI Overview
“farm wear nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which farm clothing brands compete with Stoney Creek?
Share of searches by month for Swanndri, Stoney Creek, Kaiwaka, Swazi, Betacraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Stoney Creek | Kaiwaka | Swazi | Betacraft | Line 7 |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 21.4% | 24.9% | 9.3% | 2.3% | 1.5% |
| Nov 2025 | 42.8% | 23.9% | 22.1% | 8.1% | 1.7% | 1.3% |
| Dec 2025 | 37.8% | 20.4% | 32.6% | 7% | 0.99% | 1.2% |
| Jan 2026 | 33.2% | 21% | 34.7% | 8% | 1.5% | 1.6% |
| Feb 2026 | 36.4% | 22.4% | 30.1% | 8.2% | 1.6% | 1.4% |
| Mar 2026 | 38.8% | 24.1% | 22.3% | 10.7% | 2.6% | 1.5% |
| Apr 2026 | 45.5% | 23% | 19.1% | 9% | 2% | 1.2% |
| May 2026 | 45.9% | 22.9% | 18.2% | 10.6% | 1.4% | 1.1% |
| Jun 2026 | 48.4% | 24.5% | 14.2% | 9.7% | 2.2% | 1.1% |
| Jul 2026 | 47.1% | 23.4% | 15.8% | 10% | 2.5% | 1.2% |
| Aug 2026 | 45.5% | 21.8% | 18% | 10.4% | 2.9% | 1.3% |
| Sep 2026 | 40.3% | 23.9% | 22.7% | 9.2% | 2.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 16.7K | -34% | -5.2 points | |
| 2, held 2nd | 23.9% | 9.9K | -18.2% | +2.1 points | |
| 3, held 3rd | 22.7% | 9.4K | -6% | +4.7 points | |
| 4, held 4th | 9.2% | 3.8K | -34.3% | -1.2 points | |
| 5, held 5th | 2.4% | 1K | -37.5% | -0.5 points | |
| 6, held 6th | 1.5% | 600 | -15.5% | +0.2 points |
1.
Swanndri40.3%
Held 1st. 16.7K estimated branded searches, -34% vs prior month. Share -5.2 points.
23.9%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +2.1 points.
3.
Kaiwaka22.7%
Held 3rd. 9.4K estimated branded searches, -6% vs prior month. Share +4.7 points.
4.
Swazi9.2%
Held 4th. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.2 points.
2.4%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.
6.
Line 71.5%
Held 6th. 600 estimated branded searches, -15.5% vs prior month. Share +0.2 points.
Compare popularity between Stoney Creek and its closest rivals
Every comparison with Stoney Creek
21 comparisons
- AS Colour vs Stoney Creek
- Cotton On vs Stoney Creek
- Kathmandu vs Stoney Creek
- Mountain Warehouse vs Stoney Creek
- Stoney Creek vs Swanndri
- Kaiwaka vs Stoney Creek
- Hunters Element vs Stoney Creek
- Bushbuck vs Stoney Creek
- Stoney Creek vs Swazi
- Gamegear vs Stoney Creek
- Hard Yakka vs Stoney Creek
- Helly Hansen vs Stoney Creek
- Betacraft vs Stoney Creek
- Kuiu vs Stoney Creek
- Line 7 vs Stoney Creek
- Huntech vs Stoney Creek
- Ridgeline vs Stoney Creek
- Lee vs Stoney Creek
- First Lite vs Stoney Creek
- Sitka vs Stoney Creek
- Stoney Creek vs Wrangler
How has branded search demand for Stoney Creek changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stoney Creek in New Zealand rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among farm clothing brands in New Zealand increased from 21.4% to 23.9%.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among farm clothing brands in New Zealand peaked at 24.5% in June 2026 and was lowest at 20.4% in December 2025.
- Across the 12 months ending September 2026, Stoney Creek rose from 3rd to 2nd among farm clothing brands in New Zealand.
How did search popularity change for New Zealand farm clothing brands in September 2026?
5 changes
In September 2026, Kaiwaka gained share of searches among farm clothing brands in New Zealand, from 18% to 22.7%.
In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%.
In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%.
In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%.
Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are Stoney Creek’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Stoney Creek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stoney creek
- stoney creek camo
- stoney creek hunting
- stoneycreek
- stoneycreek hunting
Do you work for Stoney Creek? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Stoney Creek compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cargo shorts brands | 5th of 10 | 2.9% | Show ranking |
| Farm clothing brands | 2nd of 6 | 23.9% | Shown above |
| Hunting clothing brands | 1st of 10 | 33.4% | Show ranking |
| Camo hunting clothing brands | 1st of 6 | 48.2% | Show ranking |
Is Stoney Creek your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.