How popular isSwanndri?
In September 2026, people searched for Swanndri by name about 16,800 times in New Zealand, a 9.1% increase from the previous year. These searches made up 40.3% of all New Zealand farm clothing brand searches, placing Swanndri first out of six brands. When we asked both ChatGPT and Google AI Overviews about farm clothing brands, Swanndri appeared in two of the four answers and was the third most recommended of the six.
Swanndri is the most searched of 6 competitors and the third most recommended in AI answers.
SwanndriShare of searches 40.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Stoney CreekShare of searches 23.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
KaiwakaShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
SwaziShare of searches 9.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
BetacraftShare of searches 2.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top farm clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swanndri was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Swanndri is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaiwaka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stoney Creek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swanndri2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swazi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Betacraft1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Line 71 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about farm clothing brands
4 answers
Asked ChatGPT
“Which farm clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm clothing brands in New Zealand?”
Asked ChatGPT
“What's the best farm clothing brand in New Zealand for wet weather work?”
Searched Google, AI Overview
“farm clothing nz”
Searched Google, AI Overview
“farm wear nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which farm clothing brands compete with Swanndri?
Share of searches by month for Swanndri, Stoney Creek, Kaiwaka, Swazi, Betacraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Stoney Creek | Kaiwaka | Swazi | Betacraft | Line 7 |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 21.4% | 24.9% | 9.3% | 2.3% | 1.5% |
| Nov 2025 | 42.8% | 23.9% | 22.1% | 8.1% | 1.7% | 1.3% |
| Dec 2025 | 37.8% | 20.4% | 32.6% | 7% | 0.99% | 1.2% |
| Jan 2026 | 33.2% | 21% | 34.7% | 8% | 1.5% | 1.6% |
| Feb 2026 | 36.4% | 22.4% | 30.1% | 8.2% | 1.6% | 1.4% |
| Mar 2026 | 38.8% | 24.1% | 22.3% | 10.7% | 2.6% | 1.5% |
| Apr 2026 | 45.5% | 23% | 19.1% | 9% | 2% | 1.2% |
| May 2026 | 45.9% | 22.9% | 18.2% | 10.6% | 1.4% | 1.1% |
| Jun 2026 | 48.4% | 24.5% | 14.2% | 9.7% | 2.2% | 1.1% |
| Jul 2026 | 47.1% | 23.4% | 15.8% | 10% | 2.5% | 1.2% |
| Aug 2026 | 45.5% | 21.8% | 18% | 10.4% | 2.9% | 1.3% |
| Sep 2026 | 40.3% | 23.9% | 22.7% | 9.2% | 2.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 16.7K | -34% | -5.2 points | |
| 2, held 2nd | 23.9% | 9.9K | -18.2% | +2.1 points | |
| 3, held 3rd | 22.7% | 9.4K | -6% | +4.7 points | |
| 4, held 4th | 9.2% | 3.8K | -34.3% | -1.2 points | |
| 5, held 5th | 2.4% | 1K | -37.5% | -0.5 points | |
| 6, held 6th | 1.5% | 600 | -15.5% | +0.2 points |
1.
Swanndri40.3%
Held 1st. 16.7K estimated branded searches, -34% vs prior month. Share -5.2 points.
23.9%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +2.1 points.
3.
Kaiwaka22.7%
Held 3rd. 9.4K estimated branded searches, -6% vs prior month. Share +4.7 points.
4.
Swazi9.2%
Held 4th. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.2 points.
2.4%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.
6.
Line 71.5%
Held 6th. 600 estimated branded searches, -15.5% vs prior month. Share +0.2 points.
Compare popularity between Swanndri and its closest rivals
Every comparison with Swanndri
26 comparisons
- Arc'teryx vs Swanndri
- Kathmandu vs Swanndri
- Macpac vs Swanndri
- Patagonia vs Swanndri
- Stoney Creek vs Swanndri
- Kaiwaka vs Swanndri
- Mons Royale vs Swanndri
- Carhartt WIP vs Swanndri
- Swanndri vs The North Face
- Cactus Outdoor vs Swanndri
- Earth Sea Sky vs Swanndri
- Swanndri vs Swazi
- Bison vs Swanndri
- Hard Yakka vs Swanndri
- FXD vs Swanndri
- Bisley vs Swanndri
- Betacraft vs Swanndri
- Columbia vs Swanndri
- Rab vs Swanndri
- Icebreaker vs Swanndri
- Swanndri vs Syzmik
- Dickies vs Swanndri
- Line 7 vs Swanndri
- King Gee vs Swanndri
- Portwest vs Swanndri
- Caterpillar vs Swanndri
How has branded search demand for Swanndri changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Swanndri in New Zealand rose from 15.4K to 16.8K.
- Across the 12 months ending September 2026, Swanndri’s share of searches among farm clothing brands in New Zealand peaked at 48.4% in June 2026 and was lowest at 33.2% in January 2026.
How did search popularity change for New Zealand farm clothing brands in September 2026?
5 changes
In September 2026, Kaiwaka gained share of searches among farm clothing brands in New Zealand, from 18% to 22.7%.
In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%.
In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%.
In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%.
Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are Swanndri’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Swanndri’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- swanndri
- swanndri bush shirt
- swanndri clothing
- swanndri coat
- swanndri hoodie
- swanndri jersey
- swanndri oilskin
- swanndri oilskin vest
- swanndri outlet
- swanndri quarter zip
- swanndri sale
- swanndri shirts
- swanndri stores
- swanndri tower junction
- swanndri vest
- swanndri wool jacket
Do you work for Swanndri? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Swanndri compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Outdoor clothing brands | 5th of 12 | 8.6% | Show ranking |
| Workwear brands | 1st of 14 | 34% | Show ranking |
| Farm clothing brands | 1st of 6 | 40.3% | Shown above |
Is Swanndri your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.