Line 7 vs Swazi:Which is more popular?
In September 2026, Swazi had more branded searches than Line 7 among farm clothing brands in New Zealand. Swazi had about 3,790 branded searches, while Line 7 had 600. Swazi made up 9.2% of all farm clothing brand searches we track, and Line 7 accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about farm clothing brands, Swazi appeared in two of the four answers and Line 7 in one. Swazi was mentioned before Line 7 in two out of three answers that named either.
Who do people search for more?
Swazi, about 6 searches for every 1 for Line 7
Who does AI mention more?
Swazi, mentioned in 2 of 4 answers, Line 7 in 1
Who does AI recommend more?
Swazi, named ahead of Line 7 in 2 of 3 answers
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Top farm clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swazi was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Line 7 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Swazi was listed before Line 7 in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kaiwaka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stoney Creek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Swanndri2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Swazi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Betacraft1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Line 71 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about farm clothing brands
4 answers
Asked ChatGPT
“Which farm clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm clothing brands in New Zealand?”
Asked ChatGPT
“What's the best farm clothing brand in New Zealand for wet weather work?”
Searched Google, AI Overview
“farm clothing nz”
Searched Google, AI Overview
“farm wear nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Line 7 or Swazi more popular in search?
This chart shows how often people search Google for Line 7 and Swazi by name. Each line represents a brand's share of searches for all six farm clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Swazi, Line 7. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Stoney Creek | Kaiwaka | Swazi | Betacraft | Line 7 |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 21.4% | 24.9% | 9.3% | 2.3% | 1.5% |
| Nov 2025 | 42.8% | 23.9% | 22.1% | 8.1% | 1.7% | 1.3% |
| Dec 2025 | 37.8% | 20.4% | 32.6% | 7% | 0.99% | 1.2% |
| Jan 2026 | 33.2% | 21% | 34.7% | 8% | 1.5% | 1.6% |
| Feb 2026 | 36.4% | 22.4% | 30.1% | 8.2% | 1.6% | 1.4% |
| Mar 2026 | 38.8% | 24.1% | 22.3% | 10.7% | 2.6% | 1.5% |
| Apr 2026 | 45.5% | 23% | 19.1% | 9% | 2% | 1.2% |
| May 2026 | 45.9% | 22.9% | 18.2% | 10.6% | 1.4% | 1.1% |
| Jun 2026 | 48.4% | 24.5% | 14.2% | 9.7% | 2.2% | 1.1% |
| Jul 2026 | 47.1% | 23.4% | 15.8% | 10% | 2.5% | 1.2% |
| Aug 2026 | 45.5% | 21.8% | 18% | 10.4% | 2.9% | 1.3% |
| Sep 2026 | 40.3% | 23.9% | 22.7% | 9.2% | 2.4% | 1.5% |
How has the Line 7 and Swazi comparison changed over the last 12 months?
3 findings
- Swazi was ahead of Line 7 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Line 7’s share of searches among farm clothing brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 560 to 600.
- Across the 12 months ending September 2026, Swazi’s share of searches among farm clothing brands in New Zealand moved from 9.3% to 9.2%, and its estimated monthly branded searches moved from 3.5K to 3.8K.
How did search popularity change for New Zealand farm clothing brands in September 2026?
1 change
In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Line 7’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among farm clothing brands
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