Brandwave

How popular isLine 7?

In September 2026, people searched for Line 7 by name about 610 times in New Zealand, a 7% increase from the previous year. These searches made up 1.5% of all New Zealand farm clothing brand searches, placing Line 7 sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about farm clothing brands, Line 7 appeared in one of the four answers and was the joint fifth most recommended of the six.

Search and AI answers in September 2026

Line 7 is the sixth most searched of 6 competitors and the joint fifth most recommended in AI answers.

  1. SwanndriShare of searches 40.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Stoney CreekShare of searches 23.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. KaiwakaShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. SwaziShare of searches 9.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Line 7Share of searches 1.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

+1 more

Line 7 website (opens in a new tab)

Follow Line 7 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top farm clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Line 7 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Line 7 is the joint fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stoney Creek1st
  2. Kaiwaka2nd
  3. Swanndri3rd
  4. Swazi4th
  5. Betacraft5th
  6. Line 75th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kaiwaka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stoney Creek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swanndri2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swazi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Betacraft1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Line 71 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about farm clothing brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which farm clothing brands compete with Line 7?

Line 7 against farm clothing brands in New Zealand, by month

Share of searches by month for Swanndri, Stoney Creek, Kaiwaka, Swazi, Betacraft, Line 7. The figures are in the table below the chart.

View monthly share of searches table
MonthSwanndriStoney CreekKaiwakaSwaziBetacraftLine 7
Oct 202540.6%21.4%24.9%9.3%2.3%1.5%
Nov 202542.8%23.9%22.1%8.1%1.7%1.3%
Dec 202537.8%20.4%32.6%7%0.99%1.2%
Jan 202633.2%21%34.7%8%1.5%1.6%
Feb 202636.4%22.4%30.1%8.2%1.6%1.4%
Mar 202638.8%24.1%22.3%10.7%2.6%1.5%
Apr 202645.5%23%19.1%9%2%1.2%
May 202645.9%22.9%18.2%10.6%1.4%1.1%
Jun 202648.4%24.5%14.2%9.7%2.2%1.1%
Jul 202647.1%23.4%15.8%10%2.5%1.2%
Aug 202645.5%21.8%18%10.4%2.9%1.3%
Sep 202640.3%23.9%22.7%9.2%2.4%1.5%

  1. 1.Swanndri

    40.3%

    Held 1st. 16.7K estimated branded searches, -34% vs prior month. Share -5.2 points.

  2. 2.Stoney Creek

    23.9%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +2.1 points.

  3. 3.Kaiwaka

    22.7%

    Held 3rd. 9.4K estimated branded searches, -6% vs prior month. Share +4.7 points.

  4. 4.Swazi

    9.2%

    Held 4th. 3.8K estimated branded searches, -34.3% vs prior month. Share -1.2 points.

  5. 5.Betacraft

    2.4%

    Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.

  6. 6.Line 7

    1.5%

    Held 6th. 600 estimated branded searches, -15.5% vs prior month. Share +0.2 points.

Compare popularity between Line 7 and its closest rivals

Every comparison with Line 7

5 comparisons

How has branded search demand for Line 7 changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Line 7 in New Zealand rose from 570 to 610.
  • Across the 12 months ending September 2026, Line 7’s share of searches among farm clothing brands in New Zealand held steady at 1.5%.

How did search popularity change for New Zealand farm clothing brands in September 2026?

5 changes

  1. In September 2026, Kaiwaka gained share of searches among farm clothing brands in New Zealand, from 18% to 22.7%.

  2. In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%.

  3. In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%.

  4. In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%.

  5. Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are Line 7’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Line 7’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • line 7
  • line 7 clothing
  • line 7 life jacket

Do you work for Line 7? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Line 7 compete?

Line 7 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Farm clothing brands6th of 61.5%Shown above
Life jacket brands4th of 50.74%Show ranking
Creator with pink hair and a pink jacket

Is Line 7 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free