Brandwave

How popular isLine 7?

In September 2026, people searched for Line 7 by name about 610 times in New Zealand, a 7% increase from the previous year. These searches made up 0.74% of all New Zealand life jacket brand searches, placing Line 7 fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about life jacket brands, Line 7 appeared in two of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Line 7 is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. HutchwilcoShare of searches 86.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. SpinlockShare of searches 7.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. BalticShare of searches 4.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Line 7Share of searches 0.74%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. StormyShare of searches 0.74%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Line 7 website (opens in a new tab)

Follow Line 7 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top life jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Line 7 was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Line 7 is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hutchwilco1st
  2. Baltic2nd
  3. Spinlock3rd
  4. Line 74th
  5. Stormy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hutchwilco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baltic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spinlock2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Line 72 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stormy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about life jacket brands

4 answers

  • Asked ChatGPT

    “Which life jacket brand should I buy in New Zealand?”

    1. 1Hutchwilco
    2. 2Baltic
    3. 3Line 7

  • Asked ChatGPT

    “What are the best life jacket brands in New Zealand?”

    1. 1Hutchwilco
    2. 2Spinlock
    3. 3Baltic
    4. 4Line 7

  • Asked ChatGPT

    “What's the best life jacket brand in New Zealand for boating safety?”

    1. 1Hutchwilco
    2. 2Spinlock
    3. 3Baltic

  • Searched Google, AI Overview

    “life vest nz”

    1. 1Hutchwilco

  • Searched Google, AI Overview

    “safety vest nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which life jacket brands compete with Line 7?

Line 7 against life jacket brands in New Zealand, by month

Share of searches by month for Hutchwilco, Spinlock, Baltic, Line 7. The figures are in the table below the chart.

View monthly share of searches table
MonthHutchwilcoSpinlockBalticLine 7Stormy
Oct 202587%6.5%4.9%0.81%0.81%
Nov 202587.4%6.6%4.4%1.1%0.55%
Dec 202591%3.6%3.6%1.4%0.45%
Jan 202691%3.2%3.6%1.8%0.45%
Feb 202690.2%5.3%3%0.75%0.75%
Mar 202684.9%9.5%4%0.79%0.79%
Apr 202682.4%10.9%5%0.84%0.84%
May 202684.7%9.9%3.8%0.76%0.76%
Jun 202682.2%11.1%4.4%1.1%1.1%
Jul 202682.3%8.9%6.3%1.3%1.3%
Aug 202681.6%10.2%6.1%1%1%
Sep 202686.8%7.4%4.4%0.74%0.74%

  1. 1.Hutchwilco

    86.8%

    Held 1st. 1.2K estimated branded searches, +47.5% vs prior month. Share +5.1 points.

  2. 2.Spinlock

    7.4%

    Held 2nd. 100 estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Baltic

    4.4%

    Held 3rd. 60 estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Line 7

    0.74%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Stormy

    0.74%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Line 7 and its closest rivals

Every comparison with Line 7

5 comparisons

How has branded search demand for Line 7 changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Line 7 in New Zealand rose from 570 to 610.
  • Across the 12 months ending September 2026, Line 7’s share of searches among life jacket brands in New Zealand peaked at 1.8% in January 2026 and was lowest at 0.74% in September 2026.

How did search popularity change for New Zealand life jacket brands in September 2026?

3 changes

  1. In September 2026, Hutchwilco gained share of searches among life jacket brands in New Zealand, from 81.6% to 86.8%.

  2. In September 2026, Spinlock lost share of searches among life jacket brands in New Zealand, from 10.2% to 7.4%.

  3. In September 2026, Baltic lost share of searches among life jacket brands in New Zealand, from 6.1% to 4.4%.

How are Line 7’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Line 7’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • line 7
  • line 7 clothing
  • line 7 life jacket

Do you work for Line 7? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Line 7 compete?

Line 7 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Farm clothing brands6th of 61.5%Show ranking
Life jacket brands4th of 50.74%Shown above
Creator with pink hair and a pink jacket

Is Line 7 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free