Life jacket brands in New Zealand:Which are most popular?
In September 2026, Hutchwilco was the most searched life jacket brand in New Zealand, accounting for 86.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Hutchwilco showed up in every answer. Hutchwilco was recommended most often, coming first in all three responses that gave a list.
HutchwilcoShare of searches 86.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
SpinlockShare of searches 7.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
BalticShare of searches 4.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Line 7Share of searches 0.74%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- StormyShare of searches 0.74%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top life jacket brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Hutchwilco appeared every time. Hutchwilco was recommended most often, coming first in all three answers that gave a list. Baltic was second, and Spinlock was third. Stormy, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hutchwilco1st
- Baltic2nd
- Spinlock3rd
- Line 74th
- Stormy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hutchwilco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Baltic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spinlock2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Line 72 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stormy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about life jacket brands
4 answers
Asked ChatGPT
“Which life jacket brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best life jacket brands in New Zealand?”
Asked ChatGPT
“What's the best life jacket brand in New Zealand for boating safety?”
Searched Google, AI Overview
“life vest nz”
Searched Google, AI Overview
“safety vest nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which life jacket brands do people search for most?
This chart shows how often people search Google for each life jacket brand by name. Each line represents a brand's share of searches for all five life jacket brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hutchwilco, Spinlock, Baltic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hutchwilco | Spinlock | Baltic | Line 7 | Stormy |
|---|---|---|---|---|---|
| Oct 2025 | 87% | 6.5% | 4.9% | 0.81% | 0.81% |
| Nov 2025 | 87.4% | 6.6% | 4.4% | 1.1% | 0.55% |
| Dec 2025 | 91% | 3.6% | 3.6% | 1.4% | 0.45% |
| Jan 2026 | 91% | 3.2% | 3.6% | 1.8% | 0.45% |
| Feb 2026 | 90.2% | 5.3% | 3% | 0.75% | 0.75% |
| Mar 2026 | 84.9% | 9.5% | 4% | 0.79% | 0.79% |
| Apr 2026 | 82.4% | 10.9% | 5% | 0.84% | 0.84% |
| May 2026 | 84.7% | 9.9% | 3.8% | 0.76% | 0.76% |
| Jun 2026 | 82.2% | 11.1% | 4.4% | 1.1% | 1.1% |
| Jul 2026 | 82.3% | 8.9% | 6.3% | 1.3% | 1.3% |
| Aug 2026 | 81.6% | 10.2% | 6.1% | 1% | 1% |
| Sep 2026 | 86.8% | 7.4% | 4.4% | 0.74% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.8% | 1.2K | +47.5% | +5.1 points | |
| 2, held 2nd | 7.4% | 100 | 0% | -2.9 points | |
| 3, held 3rd | 4.4% | 60 | 0% | -1.7 points | |
| 4, held 4th | 0.74% | 10 | 0% | -0.3 points | |
| 5, held 5th | 0.74% | 10 | 0% | -0.3 points |
86.8%
Held 1st. 1.2K estimated branded searches, +47.5% vs prior month. Share +5.1 points.
2.
Spinlock7.4%
Held 2nd. 100 estimated branded searches, 0% vs prior month. Share -2.9 points.
3.
Baltic4.4%
Held 3rd. 60 estimated branded searches, 0% vs prior month. Share -1.7 points.
4.
Line 70.74%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Stormy
0.74%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.
Which brand is most popular in search among life jacket brands in New Zealand?
5 brands
In September 2026, Hutchwilco was the most searched among life jacket brands in New Zealand, with an estimated 1.2K branded searches, 86.8% of all searches for the five we track. Spinlock is in 2nd place, 79.4 percentage points behind at 7.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Hutchwilco | 87% → 86.8% | 91%Dec 2025 | 81.6%Aug 2026 | 1st |
| Spinlock | 6.5% → 7.4% | 11.1%Jun 2026 | 3.2%Jan 2026 | 2nd |
| Baltic | 4.9% → 4.4% | 6.3%Jul 2026 | 3%Feb 2026 | 3rd |
| Line 7 | 0.81% → 0.74% | 1.8%Jan 2026 | 0.74%Sep 2026 | 4th |
| Stormy | 0.81% → 0.74% | 1.3%Jul 2026 | 0.45%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Spinlock’s share of searches among life jacket brands in New Zealand increased from 6.5% to 7.4%.
- Across the 12 months ending September 2026, Hutchwilco’s share of searches among life jacket brands in New Zealand peaked at 91% in December 2025 and was lowest at 81.6% in August 2026.
- Across the 12 months ending September 2026, Spinlock’s share of searches among life jacket brands in New Zealand peaked at 11.1% in June 2026 and was lowest at 3.2% in January 2026.
- Across the 12 months ending September 2026, Baltic’s share of searches among life jacket brands in New Zealand peaked at 6.3% in July 2026 and was lowest at 3% in February 2026.
- Across the 12 months ending September 2026, Line 7’s share of searches among life jacket brands in New Zealand peaked at 1.8% in January 2026 and was lowest at 0.74% in September 2026.
- Across the 12 months ending September 2026, Hutchwilco, Baltic, Line 7 and Stormy held steady: their share of searches among life jacket brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand life jacket brands in September 2026?
3 changes
In September 2026, Hutchwilco gained share of searches among life jacket brands in New Zealand, from 81.6% to 86.8%.
In September 2026, Spinlock lost share of searches among life jacket brands in New Zealand, from 10.2% to 7.4%.
In September 2026, Baltic lost share of searches among life jacket brands in New Zealand, from 6.1% to 4.4%.
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