How popular isPrimo?
In September 2026, people searched for Primo by name about 480 times in New Zealand, a 26.3% increase from the previous year. These searches made up 0.19% of all New Zealand sausage and smallgoods brand searches, placing Primo seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about sausage and smallgoods brands, Primo did not appear in any of the answers.
Primo is the seventh most searched of 7 competitors and not listed in any AI answer.
Westmere ButcheryShare of searches 51.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
HellersShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
VerkerksShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th- Swiss DeliShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
PrimoShare of searches 0.19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sausage and smallgoods brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Primo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sausage and smallgoods brands
5 answers
Asked ChatGPT
“Which sausage or smallgoods brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sausage and smallgoods brands in New Zealand?”
Asked ChatGPT
“What's the best sausage or smallgoods brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best bacon nz”
Searched Google, AI Overview
“smallgoods nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sausage and smallgoods brands compete with Primo?
Share of searches by month for Westmere Butchery, Hellers, Verkerks, Swiss Deli, The Kiwi Butcher Shop, Freedom Farms, Primo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Westmere Butchery | Hellers | Verkerks | Swiss Deli | The Kiwi Butcher Shop | Freedom Farms | Primo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 15.9% | 10.9% | 3.7% | 1.8% | 1.1% | 0.07% |
| Nov 2025 | 61.8% | 17.7% | 12% | 3.7% | 2% | 2.7% | 0.13% |
| Dec 2025 | 63.2% | 17.1% | 9.6% | 3.7% | 1.7% | 4.7% | 0.06% |
| Jan 2026 | 59.5% | 19.4% | 14.1% | 3.5% | 2.4% | 0.96% | 0.08% |
| Feb 2026 | 54.9% | 22.1% | 16% | 4% | 1.8% | 1.1% | 0.11% |
| Mar 2026 | 52.5% | 22.3% | 17.9% | 3.8% | 2.1% | 1.3% | 0.11% |
| Apr 2026 | 57.2% | 18.7% | 16.6% | 4.2% | 2.3% | 0.98% | 0.12% |
| May 2026 | 54.9% | 22% | 16.1% | 4% | 1.8% | 1.2% | 0.11% |
| Jun 2026 | 55.7% | 20.9% | 16.2% | 4.1% | 1.8% | 1.2% | 0.11% |
| Jul 2026 | 50.1% | 23.7% | 18.4% | 4.5% | 2% | 1.3% | 0.06% |
| Aug 2026 | 52.1% | 23.6% | 16.1% | 3.8% | 2.5% | 1.7% | 0.13% |
| Sep 2026 | 51.3% | 24.5% | 15.8% | 3.7% | 2.5% | 2% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 8.1K | 0% | -0.9 points | |
| 2, held 2nd | 24.5% | 3.9K | +5.4% | +0.9 points | |
| 3, held 3rd | 15.8% | 2.5K | 0% | -0.3 points | |
| 4, held 4th | 3.7% | 590 | 0% | -0.1 points | |
| 5, held 5th | 2.5% | 390 | 0% | 0 points | |
| 6, held 6th | 2% | 320 | +18.5% | +0.3 points | |
| 7, held 7th | 0.19% | 30 | +50% | +0.1 points |
51.3%
Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
Hellers24.5%
Held 2nd. 3.9K estimated branded searches, +5.4% vs prior month. Share +0.9 points.
3.
Verkerks15.8%
Held 3rd. 2.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.7%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.
2.5%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
2%
Held 6th. 320 estimated branded searches, +18.5% vs prior month. Share +0.3 points.
7.
Primo0.19%
Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare popularity between Primo and its closest rivals
Every comparison with Primo
6 comparisons
How has branded search demand for Primo changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Primo in New Zealand rose from 380 to 480.
- Across the 12 months ending September 2026, Primo’s share of searches among sausage and smallgoods brands in New Zealand held steady, from 0.07% to 0.19%.
How did search popularity change for New Zealand sausage and smallgoods brands in September 2026?
6 changes
In September 2026, Hellers gained share of searches among sausage and smallgoods brands in New Zealand, from 23.6% to 24.5%.
In September 2026, Westmere Butchery lost share of searches among sausage and smallgoods brands in New Zealand, from 52.1% to 51.3%.
Freedom Farms’ share of searches among sausage and smallgoods brands in New Zealand has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.
Estimated monthly branded searches for Primo in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Swiss Deli in New Zealand fell 41% over 12 measured months, from 1K to 590 in September 2026.
Estimated monthly branded searches for The Kiwi Butcher Shop in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are Primo’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Primo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- primo chocolate milk
- primo flavoured milk
- primo ham
- primo milk
- primo sausages
Do you work for Primo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Primo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sausage and smallgoods brands | 7th of 7 | 0.19% | Shown above |
| Flavoured milk brands | 4th of 7 | 5.2% | Show ranking |
Is Primo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.