Barista Bros vs Primo:Which is more popular by branded search in New Zealand?
In August 2026, Primo had more branded searches than Barista Bros among flavoured milk brands in New Zealand. Primo was estimated to have 480 branded searches compared to Barista Bros’ 370, and held a 5.2% Share of Search versus Barista Bros’ 4%.
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Which is more popular in search, Barista Bros or Primo?
Compare the flavoured milk and iced coffee brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Primo, Barista Bros. The figures are in the table below the chart.
View monthly share of search table
| Month | Lewis Road Creamery | Calci-Yum | Primo | Barista Bros |
|---|---|---|---|---|
| Oct 2025 | 84.1% | 5.3% | 5% | 5.6% |
| Nov 2025 | 83.6% | 5.7% | 6.4% | 4.3% |
| Dec 2025 | 86.3% | 3.8% | 5.4% | 4.5% |
| Jan 2026 | 84.6% | 3.9% | 6% | 5.4% |
| Feb 2026 | 79.4% | 4.8% | 5.9% | 9.9% |
| Mar 2026 | 81.7% | 6.2% | 6.6% | 5.5% |
| Apr 2026 | 82.2% | 5.4% | 6.5% | 5.8% |
| May 2026 | 86.4% | 4.3% | 4.7% | 4.7% |
| Jun 2026 | 82.8% | 5.5% | 6.2% | 5.5% |
| Jul 2026 | 84.7% | 5.5% | 5.5% | 4.3% |
| Aug 2026 | 83.9% | 6.9% | 5.2% | 4% |
| Sep 2026 | — | — | — | — |
How has the Barista Bros and Primo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Primo took it in November 2025, Barista Bros took it in February 2026, Primo took it in March 2026.
- Across the 11 months ending August 2026, Barista Bros’ estimated Share of Search among flavoured milk brands in New Zealand moved from 5.6% to 4%, and its estimated monthly branded searches moved from 440 to 370.
- Across the 11 months ending August 2026, Primo’s estimated Share of Search among flavoured milk brands in New Zealand moved from 5% to 5.2%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand flavoured milk brands in August 2026?
2 changes
Estimated monthly branded searches for Primo in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
Estimated monthly branded searches for Barista Bros in New Zealand fell 15.9% over 11 measured months, from 440 to 370 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Barista Bros’ and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barista Bros
6 branded search terms
- barista bros
- barista bros chocolate milk
- barista bros iced coffee
- barista bros near me
- barista bros nz
- baristabros
Primo
6 branded search terms
- primo bacon
- primo chocolate milk
- primo flavoured milk
- primo ham
- primo milk
- primo sausages
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