Brandwave

How popular isPrimo in search?

In August 2026, there were an estimated 480 branded searches for Primo in New Zealand which is up 23.1% over the last 11 months. Primo holds 5.2% estimated Share of Search among New Zealand flavoured milk brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Lewis Road Creamery83.9%
  2. Calci-Yum6.9%
  3. Primo5.2%
  4. Barista Bros4%
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Which flavoured milk brands compete with Primo?

Primo against flavoured milk brands in New Zealand, by month

Share of Search by month for Lewis Road Creamery, Calci-Yum, Primo, Barista Bros. The figures are in the table below the chart.

View monthly share of search table
MonthLewis Road CreameryCalci-YumPrimoBarista Bros
Oct 202584.1%5.3%5%5.6%
Nov 202583.6%5.7%6.4%4.3%
Dec 202586.3%3.8%5.4%4.5%
Jan 202684.6%3.9%6%5.4%
Feb 202679.4%4.8%5.9%9.9%
Mar 202681.7%6.2%6.6%5.5%
Apr 202682.2%5.4%6.5%5.8%
May 202686.4%4.3%4.7%4.7%
Jun 202682.8%5.5%6.2%5.5%
Jul 202684.7%5.5%5.5%4.3%
Aug 202683.9%6.9%5.2%4%
Sep 2026————

  1. 1.Lewis Road Creamery

    83.9%

    held 1st · 7.8K estimated branded searches · +20.1% vs prior month · -0.8 points

  2. 2.Calci-Yum

    6.9%

    held 2nd · 640 estimated branded searches · +52.4% vs prior month · +1.4 points

  3. 3.Primo

    5.2%

    held 3rd · 480 estimated branded searches · +14.3% vs prior month · -0.3 points

  4. 4.Barista Bros

    4%

    held 4th · 370 estimated branded searches · +12.1% vs prior month · -0.3 points

Compare search popularity between Primo and its closest rivals

How has branded search demand for Primo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Primo in New Zealand rose from 390 to 480.
  • Across the 11 months ending August 2026, Primo’s estimated Share of Search among flavoured milk brands in New Zealand peaked at 6.6% in March 2026 and was lowest at 4.7% in May 2026.
  • Across the 11 months ending August 2026, Primo rose from 4th to 3rd among flavoured milk brands in New Zealand.

How did search popularity change for New Zealand flavoured milk brands in August 2026?

  1. In August 2026, Calci-Yum gained estimated Share of Search among flavoured milk brands in New Zealand, from 5.5% to 6.9%.

  2. In August 2026, Lewis Road Creamery lost estimated Share of Search among flavoured milk brands in New Zealand, from 84.7% to 83.9%.

  3. Estimated monthly branded searches for Primo in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  4. Estimated monthly branded searches for Barista Bros in New Zealand fell 15.9% over 11 measured months, from 440 to 370 in August 2026.

Which sausage and smallgoods brands compete with Primo?

Primo against sausage and smallgoods brands in New Zealand, by month

Share of Search by month for Hellers, Verkerks, Primo, Freedom Farms. The figures are in the table below the chart.

View monthly share of search table
MonthHellersVerkerksPrimoFreedom Farms
Oct 202555.1%35.8%4.7%4.5%
Nov 202552.5%34%5.2%8.3%
Dec 202553.3%28.7%3.2%14.7%
Jan 202654.5%37.8%4.7%3%
Feb 202654.2%37%5.6%3.2%
Mar 202651.4%38.9%6.3%3.4%
Apr 202648.9%40.8%6.8%3.5%
May 202653.8%37.2%5.3%3.7%
Jun 202652.1%38.1%6.2%3.7%
Jul 202652.5%38.3%5.4%3.8%
Aug 202654.1%34.6%6.6%4.8%
Sep 2026————

  1. 1.Hellers

    54.1%

    held 1st · 4K estimated branded searches · -3.6% vs prior month · +1.6 points

  2. 2.Verkerks

    34.6%

    held 2nd · 2.5K estimated branded searches · -15.7% vs prior month · -3.8 points

  3. 3.Primo

    6.6%

    held 3rd · 480 estimated branded searches · +14.3% vs prior month · +1.2 points

  4. 4.Freedom Farms

    4.8%

    held 4th · 350 estimated branded searches · +16.7% vs prior month · +1 points

Compare search popularity between Primo and its closest rivals

How has branded search demand for Primo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand increased from 4.7% to 6.6%.
  • Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 6.8% in April 2026 and was lowest at 3.2% in December 2025.

How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?

  1. In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.

  2. In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.

  3. In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%.

  4. In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.

How is Primo measured?

Brandwave collects information about searches that people make online using Primo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • primo bacon
  • primo chocolate milk
  • primo flavoured milk
  • primo ham
  • primo milk
  • primo sausages

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How the Brand Demand Index is measured

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