How popular isHellers in search?
In August 2026, there were an estimated 4K branded searches for Hellers in New Zealand which is down 13.3% over the last 11 months. Hellers holds 54.1% estimated Share of Search among New Zealand sausage and smallgoods brands and is ranked 1st of 4 competitors for search popularity.
Hellers54.1%
Verkerks34.6%
Primo6.6%
Freedom Farms4.8%
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Which sausage and smallgoods brands compete with Hellers?
Share of Search by month for Hellers, Verkerks, Primo, Freedom Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellers | Verkerks | Primo | Freedom Farms |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 35.8% | 4.7% | 4.5% |
| Nov 2025 | 52.5% | 34% | 5.2% | 8.3% |
| Dec 2025 | 53.3% | 28.7% | 3.2% | 14.7% |
| Jan 2026 | 54.5% | 37.8% | 4.7% | 3% |
| Feb 2026 | 54.2% | 37% | 5.6% | 3.2% |
| Mar 2026 | 51.4% | 38.9% | 6.3% | 3.4% |
| Apr 2026 | 48.9% | 40.8% | 6.8% | 3.5% |
| May 2026 | 53.8% | 37.2% | 5.3% | 3.7% |
| Jun 2026 | 52.1% | 38.1% | 6.2% | 3.7% |
| Jul 2026 | 52.5% | 38.3% | 5.4% | 3.8% |
| Aug 2026 | 54.1% | 34.6% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 4K | -3.6% | +1.6 points | |
| 2, held 2nd | 34.6% | 2.5K | -15.7% | -3.8 points | |
| 3, held 3rd | 6.6% | 480 | +14.3% | +1.2 points | |
| 4, held 4th | 4.8% | 350 | +16.7% | +1 points |
1.
Hellers54.1%
held 1st · 4K estimated branded searches · -3.6% vs prior month · +1.6 points
2.
Verkerks34.6%
held 2nd · 2.5K estimated branded searches · -15.7% vs prior month · -3.8 points
3.
Primo6.6%
held 3rd · 480 estimated branded searches · +14.3% vs prior month · +1.2 points
4.8%
held 4th · 350 estimated branded searches · +16.7% vs prior month · +1 points
Compare search popularity between Hellers and its closest rivals
How has branded search demand for Hellers changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hellers in New Zealand fell from 4.6K to 4K.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand decreased from 55.1% to 54.1%.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 55.1% in October 2025 and was lowest at 48.9% in April 2026.
How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?
4 changes
In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.
In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.
In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%.
In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.
How is Hellers measured?
Brandwave collects information about searches that people make online using Hellers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- hellers
- hellers bacon
- hellers cheerios
- hellers cheese kransky
- hellers chicken
- hellers chorizo
- hellers co nz
- hellers frankfurters
- hellers ham
- hellers kransky
- hellers limited
- hellers meatballs
- hellers near me
- hellers nz
- hellers pulled pork
- hellers salami
- hellers sausage
- hellers saveloys
- hellers shop
- hellers spanish chorizo
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Is Hellers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.