Sausage and smallgoods brands in New Zealand:Which brands are most popular in search?
In August 2026, Hellers was the most searched among sausage and smallgoods brands in New Zealand, with an estimated 4K branded searches and 54.1% estimated Share of Search within this set.
Hellers54.1%
Verkerks34.6%
Primo6.6%
Freedom Farms4.8%
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Share of SearchLeaderboard
Compare the sausage, bacon and ham brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hellers, Verkerks, Primo, Freedom Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellers | Verkerks | Primo | Freedom Farms |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 35.8% | 4.7% | 4.5% |
| Nov 2025 | 52.5% | 34% | 5.2% | 8.3% |
| Dec 2025 | 53.3% | 28.7% | 3.2% | 14.7% |
| Jan 2026 | 54.5% | 37.8% | 4.7% | 3% |
| Feb 2026 | 54.2% | 37% | 5.6% | 3.2% |
| Mar 2026 | 51.4% | 38.9% | 6.3% | 3.4% |
| Apr 2026 | 48.9% | 40.8% | 6.8% | 3.5% |
| May 2026 | 53.8% | 37.2% | 5.3% | 3.7% |
| Jun 2026 | 52.1% | 38.1% | 6.2% | 3.7% |
| Jul 2026 | 52.5% | 38.3% | 5.4% | 3.8% |
| Aug 2026 | 54.1% | 34.6% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 4K | -3.6% | +1.6 points | |
| 2, held 2nd | 34.6% | 2.5K | -15.7% | -3.8 points | |
| 3, held 3rd | 6.6% | 480 | +14.3% | +1.2 points | |
| 4, held 4th | 4.8% | 350 | +16.7% | +1 points |
1.
Hellers54.1%
held 1st · 4K estimated branded searches · -3.6% vs prior month · +1.6 points
2.
Verkerks34.6%
held 2nd · 2.5K estimated branded searches · -15.7% vs prior month · -3.8 points
3.
Primo6.6%
held 3rd · 480 estimated branded searches · +14.3% vs prior month · +1.2 points
4.8%
held 4th · 350 estimated branded searches · +16.7% vs prior month · +1 points
Compare search popularity between leading brands
- Hellers vs Verkerks: compare search popularity
- Hellers vs Primo: compare search popularity
- Hellers vs Freedom Farms: compare search popularity
- Verkerks vs Primo: compare search popularity
- Verkerks vs Freedom Farms: compare search popularity
- Primo vs Freedom Farms: compare search popularity
- Compare any of these brands
Which brand is most popular in search among sausage and smallgoods brands in New Zealand?
4 brands
In August 2026, Hellers was the most searched among sausage and smallgoods brands in New Zealand, with an estimated 4K branded searches and 54.1% estimated Share of Search within this set. Verkerks is in 2nd place, 19.5 percentage points behind at 34.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hellers | 55.1% → 54.1% | 55.1%Oct 2025 | 48.9%Apr 2026 | 1st |
| Verkerks | 35.8% → 34.6% | 40.8%Apr 2026 | 28.7%Dec 2025 | 2nd |
| Primo | 4.7% → 6.6% | 6.8%Apr 2026 | 3.2%Dec 2025 | 3rd |
| Freedom Farms | 4.5% → 4.8% | 14.7%Dec 2025 | 3%Jan 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand decreased from 55.1% to 54.1%.
- Across the 11 months ending August 2026, Verkerks’ estimated Share of Search among sausage and smallgoods brands in New Zealand decreased from 35.8% to 34.6%.
- Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand increased from 4.7% to 6.6%.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 55.1% in October 2025 and was lowest at 48.9% in April 2026.
- Across the 11 months ending August 2026, Verkerks’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 40.8% in April 2026 and was lowest at 28.7% in December 2025.
- Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 6.8% in April 2026 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, Freedom Farms’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 14.7% in December 2025 and was lowest at 3% in January 2026.
- Across the 11 months ending August 2026, Freedom Farms held steady: its estimated Share of Search among sausage and smallgoods brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?
4 changes
In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.
In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.
In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%.
In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.
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