Hellers vs Verkerks:Which is more popular by branded search in New Zealand?
In August 2026, Hellers had more branded searches than Verkerks among sausage and smallgoods brands in New Zealand. Hellers was estimated to have 4K branded searches compared to Verkerks’ 2.5K, and held a 54.1% Share of Search versus Verkerks’ 34.6%.
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Which is more popular in search, Hellers or Verkerks?
Compare the sausage, bacon and ham brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hellers, Verkerks. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellers | Verkerks | Primo | Freedom Farms |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 35.8% | 4.7% | 4.5% |
| Nov 2025 | 52.5% | 34% | 5.2% | 8.3% |
| Dec 2025 | 53.3% | 28.7% | 3.2% | 14.7% |
| Jan 2026 | 54.5% | 37.8% | 4.7% | 3% |
| Feb 2026 | 54.2% | 37% | 5.6% | 3.2% |
| Mar 2026 | 51.4% | 38.9% | 6.3% | 3.4% |
| Apr 2026 | 48.9% | 40.8% | 6.8% | 3.5% |
| May 2026 | 53.8% | 37.2% | 5.3% | 3.7% |
| Jun 2026 | 52.1% | 38.1% | 6.2% | 3.7% |
| Jul 2026 | 52.5% | 38.3% | 5.4% | 3.8% |
| Aug 2026 | 54.1% | 34.6% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Hellers and Verkerks comparison changed over the last 12 months?
3 findings
- Hellers was ahead of Verkerks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 55.1% to 54.1%, and its estimated monthly branded searches moved from 4.6K to 4K.
- Across the 11 months ending August 2026, Verkerks’ estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 35.8% to 34.6%, and its estimated monthly branded searches moved from 3K to 2.5K.
How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?
2 changes
In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.
In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Hellers’ and Verkerks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hellers
20 branded search terms
- hellers
- hellers bacon
- hellers cheerios
- hellers cheese kransky
- hellers chicken
- hellers chorizo
- hellers co nz
- hellers frankfurters
- hellers ham
- hellers kransky
- hellers limited
- hellers meatballs
- hellers near me
- hellers nz
- hellers pulled pork
- hellers salami
- hellers sausage
- hellers saveloys
- hellers shop
- hellers spanish chorizo
Verkerks
10 branded search terms
- verkerks
- verkerks cheese kransky
- verkerks chorizo
- verkerks danish salami
- verkerks frankfurters
- verkerks kransky
- verkerks near me
- verkerks nz
- verkerks salami
- verkerks sausages
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.