Brandwave

How popular isVerkerks in search?

In August 2026, there were an estimated 2.5K branded searches for Verkerks in New Zealand which is down 14.8% over the last 11 months. Verkerks holds 34.6% estimated Share of Search among New Zealand sausage and smallgoods brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Hellers54.1%
  2. Verkerks34.6%
  3. Primo6.6%
  4. Freedom Farms4.8%
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Which sausage and smallgoods brands compete with Verkerks?

Verkerks against sausage and smallgoods brands in New Zealand, by month

Share of Search by month for Hellers, Verkerks, Primo, Freedom Farms. The figures are in the table below the chart.

View monthly share of search table
MonthHellersVerkerksPrimoFreedom Farms
Oct 202555.1%35.8%4.7%4.5%
Nov 202552.5%34%5.2%8.3%
Dec 202553.3%28.7%3.2%14.7%
Jan 202654.5%37.8%4.7%3%
Feb 202654.2%37%5.6%3.2%
Mar 202651.4%38.9%6.3%3.4%
Apr 202648.9%40.8%6.8%3.5%
May 202653.8%37.2%5.3%3.7%
Jun 202652.1%38.1%6.2%3.7%
Jul 202652.5%38.3%5.4%3.8%
Aug 202654.1%34.6%6.6%4.8%
Sep 2026————

  1. 1.Hellers

    54.1%

    held 1st · 4K estimated branded searches · -3.6% vs prior month · +1.6 points

  2. 2.Verkerks

    34.6%

    held 2nd · 2.5K estimated branded searches · -15.7% vs prior month · -3.8 points

  3. 3.Primo

    6.6%

    held 3rd · 480 estimated branded searches · +14.3% vs prior month · +1.2 points

  4. 4.Freedom Farms

    4.8%

    held 4th · 350 estimated branded searches · +16.7% vs prior month · +1 points

Compare search popularity between Verkerks and its closest rivals

How has branded search demand for Verkerks changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Verkerks in New Zealand fell from 3K to 2.5K.
  • Across the 11 months ending August 2026, Verkerks’ estimated Share of Search among sausage and smallgoods brands in New Zealand decreased from 35.8% to 34.6%.
  • Across the 11 months ending August 2026, Verkerks’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 40.8% in April 2026 and was lowest at 28.7% in December 2025.

How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?

  1. In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.

  2. In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.

  3. In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%.

  4. In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.

How is Verkerks measured?

Brandwave collects information about searches that people make online using Verkerks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • verkerks
  • verkerks cheese kransky
  • verkerks chorizo
  • verkerks danish salami
  • verkerks frankfurters
  • verkerks kransky
  • verkerks near me
  • verkerks nz
  • verkerks salami
  • verkerks sausages

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How the Brand Demand Index is measured

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