How popular isFreedom Farms in search?
In August 2026, there were an estimated 350 branded searches for Freedom Farms in New Zealand which is down 5.4% over the last 11 months. Freedom Farms holds 4.8% estimated Share of Search among New Zealand sausage and smallgoods brands and is ranked 4th of 4 competitors for search popularity.
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Which sausage and smallgoods brands compete with Freedom Farms?
Share of Search by month for Hellers, Verkerks, Primo, Freedom Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellers | Verkerks | Primo | Freedom Farms |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 35.8% | 4.7% | 4.5% |
| Nov 2025 | 52.5% | 34% | 5.2% | 8.3% |
| Dec 2025 | 53.3% | 28.7% | 3.2% | 14.7% |
| Jan 2026 | 54.5% | 37.8% | 4.7% | 3% |
| Feb 2026 | 54.2% | 37% | 5.6% | 3.2% |
| Mar 2026 | 51.4% | 38.9% | 6.3% | 3.4% |
| Apr 2026 | 48.9% | 40.8% | 6.8% | 3.5% |
| May 2026 | 53.8% | 37.2% | 5.3% | 3.7% |
| Jun 2026 | 52.1% | 38.1% | 6.2% | 3.7% |
| Jul 2026 | 52.5% | 38.3% | 5.4% | 3.8% |
| Aug 2026 | 54.1% | 34.6% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 4K | -3.6% | +1.6 points | |
| 2, held 2nd | 34.6% | 2.5K | -15.7% | -3.8 points | |
| 3, held 3rd | 6.6% | 480 | +14.3% | +1.2 points | |
| 4, held 4th | 4.8% | 350 | +16.7% | +1 points |
1.
Hellers54.1%
held 1st · 4K estimated branded searches · -3.6% vs prior month · +1.6 points
2.
Verkerks34.6%
held 2nd · 2.5K estimated branded searches · -15.7% vs prior month · -3.8 points
3.
Primo6.6%
held 3rd · 480 estimated branded searches · +14.3% vs prior month · +1.2 points
4.8%
held 4th · 350 estimated branded searches · +16.7% vs prior month · +1 points
Compare search popularity between Freedom Farms and its closest rivals
How has branded search demand for Freedom Farms changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Freedom Farms in New Zealand fell from 370 to 350.
- Across the 11 months ending August 2026, Freedom Farms’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 14.7% in December 2025 and was lowest at 3% in January 2026.
How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?
4 changes
In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.
In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.
In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%.
In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.
How is Freedom Farms measured?
Brandwave collects information about searches that people make online using Freedom Farms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- freedom farms
- freedom farms bacon
- freedom farms ham
- freedom farms near me
- freedom farms new zealand
- freedom farms nz
- freedom farms sausages
- freedomfarms
Do you work for Freedom Farms? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Freedom Farms your brand?
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