Freedom Farms vs Primo:Which is more popular by branded search in New Zealand?
In August 2026, Primo had more branded searches than Freedom Farms among sausage and smallgoods brands in New Zealand. Primo was estimated to have 480 branded searches compared to Freedom Farms’ 350, and held a 6.6% Share of Search versus Freedom Farms’ 4.8%.
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Which is more popular in search, Freedom Farms or Primo?
Compare the sausage, bacon and ham brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Primo, Freedom Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellers | Verkerks | Primo | Freedom Farms |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 35.8% | 4.7% | 4.5% |
| Nov 2025 | 52.5% | 34% | 5.2% | 8.3% |
| Dec 2025 | 53.3% | 28.7% | 3.2% | 14.7% |
| Jan 2026 | 54.5% | 37.8% | 4.7% | 3% |
| Feb 2026 | 54.2% | 37% | 5.6% | 3.2% |
| Mar 2026 | 51.4% | 38.9% | 6.3% | 3.4% |
| Apr 2026 | 48.9% | 40.8% | 6.8% | 3.5% |
| May 2026 | 53.8% | 37.2% | 5.3% | 3.7% |
| Jun 2026 | 52.1% | 38.1% | 6.2% | 3.7% |
| Jul 2026 | 52.5% | 38.3% | 5.4% | 3.8% |
| Aug 2026 | 54.1% | 34.6% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Freedom Farms and Primo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Freedom Farms took it in November 2025, Primo took it in January 2026.
- Across the 11 months ending August 2026, Freedom Farms’ estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 4.5% to 4.8%, and its estimated monthly branded searches moved from 370 to 350.
- Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 4.7% to 6.6%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?
2 changes
In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.
In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Freedom Farms’ and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freedom Farms
8 branded search terms
- freedom farms
- freedom farms bacon
- freedom farms ham
- freedom farms near me
- freedom farms new zealand
- freedom farms nz
- freedom farms sausages
- freedomfarms
Primo
6 branded search terms
- primo bacon
- primo chocolate milk
- primo flavoured milk
- primo ham
- primo milk
- primo sausages
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.