Primo vs Verkerks:Which is more popular by branded search in New Zealand?
In August 2026, Verkerks had more branded searches than Primo among sausage and smallgoods brands in New Zealand. Verkerks was estimated to have 2.5K branded searches compared to Primo’s 480, and held a 34.6% Share of Search versus Primo’s 6.6%.
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Which is more popular in search, Primo or Verkerks?
Compare the sausage, bacon and ham brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Verkerks, Primo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellers | Verkerks | Primo | Freedom Farms |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 35.8% | 4.7% | 4.5% |
| Nov 2025 | 52.5% | 34% | 5.2% | 8.3% |
| Dec 2025 | 53.3% | 28.7% | 3.2% | 14.7% |
| Jan 2026 | 54.5% | 37.8% | 4.7% | 3% |
| Feb 2026 | 54.2% | 37% | 5.6% | 3.2% |
| Mar 2026 | 51.4% | 38.9% | 6.3% | 3.4% |
| Apr 2026 | 48.9% | 40.8% | 6.8% | 3.5% |
| May 2026 | 53.8% | 37.2% | 5.3% | 3.7% |
| Jun 2026 | 52.1% | 38.1% | 6.2% | 3.7% |
| Jul 2026 | 52.5% | 38.3% | 5.4% | 3.8% |
| Aug 2026 | 54.1% | 34.6% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Primo and Verkerks comparison changed over the last 12 months?
3 findings
- Verkerks was ahead of Primo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 4.7% to 6.6%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 11 months ending August 2026, Verkerks’ estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 35.8% to 34.6%, and its estimated monthly branded searches moved from 3K to 2.5K.
How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?
2 changes
In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.
In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Primo’s and Verkerks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Primo
6 branded search terms
- primo bacon
- primo chocolate milk
- primo flavoured milk
- primo ham
- primo milk
- primo sausages
Verkerks
10 branded search terms
- verkerks
- verkerks cheese kransky
- verkerks chorizo
- verkerks danish salami
- verkerks frankfurters
- verkerks kransky
- verkerks near me
- verkerks nz
- verkerks salami
- verkerks sausages
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.