Hellers vs Primo:Which is more popular by branded search in New Zealand?
In August 2026, Hellers had more branded searches than Primo among sausage and smallgoods brands in New Zealand. Hellers was estimated to have 4K branded searches compared to Primo’s 480, and held a 54.1% Share of Search versus Primo’s 6.6%.
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Which is more popular in search, Hellers or Primo?
Compare the sausage, bacon and ham brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hellers, Primo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellers | Verkerks | Primo | Freedom Farms |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 35.8% | 4.7% | 4.5% |
| Nov 2025 | 52.5% | 34% | 5.2% | 8.3% |
| Dec 2025 | 53.3% | 28.7% | 3.2% | 14.7% |
| Jan 2026 | 54.5% | 37.8% | 4.7% | 3% |
| Feb 2026 | 54.2% | 37% | 5.6% | 3.2% |
| Mar 2026 | 51.4% | 38.9% | 6.3% | 3.4% |
| Apr 2026 | 48.9% | 40.8% | 6.8% | 3.5% |
| May 2026 | 53.8% | 37.2% | 5.3% | 3.7% |
| Jun 2026 | 52.1% | 38.1% | 6.2% | 3.7% |
| Jul 2026 | 52.5% | 38.3% | 5.4% | 3.8% |
| Aug 2026 | 54.1% | 34.6% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Hellers and Primo comparison changed over the last 12 months?
3 findings
- Hellers was ahead of Primo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 55.1% to 54.1%, and its estimated monthly branded searches moved from 4.6K to 4K.
- Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 4.7% to 6.6%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?
2 changes
In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.
In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Hellers’ and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hellers
20 branded search terms
- hellers
- hellers bacon
- hellers cheerios
- hellers cheese kransky
- hellers chicken
- hellers chorizo
- hellers co nz
- hellers frankfurters
- hellers ham
- hellers kransky
- hellers limited
- hellers meatballs
- hellers near me
- hellers nz
- hellers pulled pork
- hellers salami
- hellers sausage
- hellers saveloys
- hellers shop
- hellers spanish chorizo
Primo
6 branded search terms
- primo bacon
- primo chocolate milk
- primo flavoured milk
- primo ham
- primo milk
- primo sausages
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.