How popular isCalci-Yum in search?
In August 2026, there were an estimated 640 branded searches for Calci-Yum in New Zealand which is up 52.4% over the last 11 months. Calci-Yum holds 6.9% estimated Share of Search among New Zealand flavoured milk brands and is ranked 2nd of 4 competitors for search popularity.
Lewis Road Creamery83.9%
Calci-Yum6.9%
Primo5.2%
Barista Bros4%
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Which flavoured milk brands compete with Calci-Yum?
Share of Search by month for Lewis Road Creamery, Calci-Yum, Primo, Barista Bros. The figures are in the table below the chart.
View monthly share of search table
| Month | Lewis Road Creamery | Calci-Yum | Primo | Barista Bros |
|---|---|---|---|---|
| Oct 2025 | 84.1% | 5.3% | 5% | 5.6% |
| Nov 2025 | 83.6% | 5.7% | 6.4% | 4.3% |
| Dec 2025 | 86.3% | 3.8% | 5.4% | 4.5% |
| Jan 2026 | 84.6% | 3.9% | 6% | 5.4% |
| Feb 2026 | 79.4% | 4.8% | 5.9% | 9.9% |
| Mar 2026 | 81.7% | 6.2% | 6.6% | 5.5% |
| Apr 2026 | 82.2% | 5.4% | 6.5% | 5.8% |
| May 2026 | 86.4% | 4.3% | 4.7% | 4.7% |
| Jun 2026 | 82.8% | 5.5% | 6.2% | 5.5% |
| Jul 2026 | 84.7% | 5.5% | 5.5% | 4.3% |
| Aug 2026 | 83.9% | 6.9% | 5.2% | 4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.9% | 7.8K | +20.1% | -0.8 points | |
| 2, held 2nd | 6.9% | 640 | +52.4% | +1.4 points | |
| 3, held 3rd | 5.2% | 480 | +14.3% | -0.3 points | |
| 4, held 4th | 4% | 370 | +12.1% | -0.3 points |
83.9%
held 1st · 7.8K estimated branded searches · +20.1% vs prior month · -0.8 points
6.9%
held 2nd · 640 estimated branded searches · +52.4% vs prior month · +1.4 points
3.
Primo5.2%
held 3rd · 480 estimated branded searches · +14.3% vs prior month · -0.3 points
4%
held 4th · 370 estimated branded searches · +12.1% vs prior month · -0.3 points
Compare search popularity between Calci-Yum and its closest rivals
How has branded search demand for Calci-Yum changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Calci-Yum in New Zealand rose from 420 to 640.
- Across the 11 months ending August 2026, Calci-Yum’s estimated Share of Search among flavoured milk brands in New Zealand increased from 5.3% to 6.9%.
- Across the 11 months ending August 2026, Calci-Yum’s estimated Share of Search among flavoured milk brands in New Zealand peaked at 6.9% in August 2026 and was lowest at 3.8% in December 2025.
- Across the 11 months ending August 2026, Calci-Yum rose from 3rd to 2nd among flavoured milk brands in New Zealand.
How did search popularity change for New Zealand flavoured milk brands in August 2026?
4 changes
In August 2026, Calci-Yum gained estimated Share of Search among flavoured milk brands in New Zealand, from 5.5% to 6.9%.
In August 2026, Lewis Road Creamery lost estimated Share of Search among flavoured milk brands in New Zealand, from 84.7% to 83.9%.
Estimated monthly branded searches for Primo in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
Estimated monthly branded searches for Barista Bros in New Zealand fell 15.9% over 11 measured months, from 440 to 370 in August 2026.
How is Calci-Yum measured?
Brandwave collects information about searches that people make online using Calci-Yum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- calci yum
- calci yum chocolate milk
- calci yum milk
- calciyum
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Is Calci-Yum your brand?
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