Calci-Yum vs Primo:Which is more popular in New Zealand?
In October 2026, Primo had more branded searches than Calci-Yum among flavoured milk brands in New Zealand. Primo had about 400 branded searches, while Calci-Yum had 350. Primo made up 8.4% of all flavoured milk brand searches we track, and Calci-Yum accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about flavoured milk brands, Primo appeared in four of the five answers and Calci-Yum in two. Primo was mentioned before Calci-Yum in three out of four answers.
Who do people search for more?
Primo, about 14% more searches than Calci-Yum
Who does AI mention more?
Primo, mentioned in 4 of 5 answers, Calci-Yum in 2
Who does AI recommend more?
Primo, named ahead of Calci-Yum in 3 of 4 answers
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Top flavoured milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Primo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Calci-Yum was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Primo was listed before Calci-Yum in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured milk brands
5 answers
Asked ChatGPT
“Which flavoured milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flavoured milk brands in New Zealand?”
Asked ChatGPT
“What's the best flavoured milk brand in New Zealand for a sweet drink?”
Searched Google, AI Overview
“chocolate milk nz”
Searched Google, AI Overview
“best flavoured milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Calci-Yum or Primo more popular in search?
This chart shows how often people search Google for Calci-Yum and Primo by name. Each line represents a brand's share of searches for all seven flavoured milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Primo, Calci-Yum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Puhoi Valley | Meadow Fresh | Primo | Barista Bros | Calci-Yum | Sipahh |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 37.7% | 21.7% | 12.8% | 10.7% | 5.6% | 7.5% | 4% |
| Dec 2025 | 40.3% | 23.3% | 11.2% | 10.4% | 6.1% | 5.8% | 2.9% |
| Jan 2026 | 36.2% | 27.7% | 10.7% | 9.2% | 7.1% | 4% | 5.1% |
| Feb 2026 | 33.4% | 21.2% | 10.7% | 9.1% | 13.1% | 5.6% | 6.9% |
| Mar 2026 | 36.2% | 23.3% | 12.1% | 10.7% | 6.6% | 7.2% | 3.9% |
| Apr 2026 | 36.5% | 22.1% | 13.2% | 10.1% | 7.2% | 6.9% | 4% |
| May 2026 | 40.2% | 22.5% | 11.4% | 8.9% | 7.3% | 6.4% | 3.4% |
| Jun 2026 | 39.1% | 20.5% | 13.2% | 9.8% | 7.1% | 6.9% | 3.3% |
| Jul 2026 | 42% | 22.1% | 12.5% | 8.8% | 5.7% | 6.8% | 2.2% |
| Aug 2026 | 36.6% | 22.7% | 14.5% | 8.6% | 5% | 9% | 3.8% |
| Sep 2026 | 35.6% | 25.7% | 13.7% | 8.4% | 6% | 7.1% | 3.6% |
| Oct 2026 | 37.1% | 22.8% | 14.8% | 8.4% | 8.2% | 7.4% | 1.3% |
How has branded search for Calci-Yum and Primo changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Calci-Yum took it in August 2026, Primo took it in September 2026.
- Across the 12 months ending October 2026, Calci-Yum’s share of searches among flavoured milk brands in New Zealand moved from 7.5% to 7.4%, and its estimated monthly branded searches moved from 280 to 350.
- Across the 12 months ending October 2026, Primo’s share of searches among flavoured milk brands in New Zealand moved from 10.7% to 8.4%, and its estimated monthly branded searches held steady at 400.
How did search popularity change for New Zealand flavoured milk brands in October 2026?
2 changes
In October 2026, Barista Bros overtook Calci-Yum to rank 5th among flavoured milk brands in New Zealand, with 8.2% of the searches.
Estimated monthly branded searches for Calci-Yum in New Zealand rose 25% over 12 measured months, from 280 to 350 in October 2026.
How are Calci-Yum’s and Primo’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Calci-Yum’s and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flavoured milk brands
- Lewis Road Creamery vs Puhoi Valley: compare popularity
- Lewis Road Creamery vs Meadow Fresh: compare popularity
- Lewis Road Creamery vs Primo: compare popularity
- Lewis Road Creamery vs Barista Bros: compare popularity
- Puhoi Valley vs Meadow Fresh: compare popularity
- Puhoi Valley vs Primo: compare popularity
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