How popular isPrimo?
In October 2026, people searched for Primo by name about 400 times in New Zealand, about the same as the previous year. These searches made up 8.4% of all New Zealand flavoured milk brand searches, placing Primo fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about flavoured milk brands, Primo appeared in four of the five answers and was the third most recommended of the seven.
Primo is the fourth most searched of 7 competitors and the third most recommended in the AI answers we collected.
Lewis Road CreameryShare of searches 37.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Puhoi ValleyShare of searches 22.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Meadow FreshShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
PrimoShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Barista BrosShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top flavoured milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Primo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Primo is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured milk brands
5 answers
Asked ChatGPT
“Which flavoured milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flavoured milk brands in New Zealand?”
Asked ChatGPT
“What's the best flavoured milk brand in New Zealand for a sweet drink?”
Searched Google, AI Overview
“chocolate milk nz”
Searched Google, AI Overview
“best flavoured milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Primo compared with other New Zealand flavoured milk brands?
Share of searches by month for Lewis Road Creamery, Puhoi Valley, Meadow Fresh, Primo, Barista Bros, Calci-Yum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Puhoi Valley | Meadow Fresh | Primo | Barista Bros | Calci-Yum | Sipahh |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 37.7% | 21.7% | 12.8% | 10.7% | 5.6% | 7.5% | 4% |
| Dec 2025 | 40.3% | 23.3% | 11.2% | 10.4% | 6.1% | 5.8% | 2.9% |
| Jan 2026 | 36.2% | 27.7% | 10.7% | 9.2% | 7.1% | 4% | 5.1% |
| Feb 2026 | 33.4% | 21.2% | 10.7% | 9.1% | 13.1% | 5.6% | 6.9% |
| Mar 2026 | 36.2% | 23.3% | 12.1% | 10.7% | 6.6% | 7.2% | 3.9% |
| Apr 2026 | 36.5% | 22.1% | 13.2% | 10.1% | 7.2% | 6.9% | 4% |
| May 2026 | 40.2% | 22.5% | 11.4% | 8.9% | 7.3% | 6.4% | 3.4% |
| Jun 2026 | 39.1% | 20.5% | 13.2% | 9.8% | 7.1% | 6.9% | 3.3% |
| Jul 2026 | 42% | 22.1% | 12.5% | 8.8% | 5.7% | 6.8% | 2.2% |
| Aug 2026 | 36.6% | 22.7% | 14.5% | 8.6% | 5% | 9% | 3.8% |
| Sep 2026 | 35.6% | 25.7% | 13.7% | 8.4% | 6% | 7.1% | 3.6% |
| Oct 2026 | 37.1% | 22.8% | 14.8% | 8.4% | 8.2% | 7.4% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 1.8K | -7.4% | +1.6 points | |
| 2, held 2nd | 22.8% | 1.1K | -21.2% | -2.9 points | |
| 3, held 3rd | 14.8% | 700 | -4.1% | +1.1 points | |
| 4, held 4th | 8.4% | 400 | -11.1% | 0 points | |
| 5, moved from 6th to 5th | 8.2% | 390 | +21.9% | +2.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.4% | 350 | -7.9% | +0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.3% | 60 | -68.4% | -2.3 points |
37.1%
Held 1st. 1.8K estimated branded searches, -7.4% vs prior month. Share +1.6 points.
22.8%
Held 2nd. 1.1K estimated branded searches, -21.2% vs prior month. Share -2.9 points.
14.8%
Held 3rd. 700 estimated branded searches, -4.1% vs prior month. Share +1.1 points.
4.
Primo8.4%
Held 4th. 400 estimated branded searches, -11.1% vs prior month. Share 0 points.
8.2%
Moved from 6th to 5th. 390 estimated branded searches, +21.9% vs prior month. Share +2.2 points.
7.4%
Moved from 5th to 6th. 350 estimated branded searches, -7.9% vs prior month. Share +0.3 points.
7.
Sipahh1.3%
Held 7th. 60 estimated branded searches, -68.4% vs prior month. Share -2.3 points.
Lewis Road Creamery, Puhoi Valley and Meadow Fresh sell other things too, so only their searches that name this product count here, like “lewis road milk”.
Compare popularity between Primo and its closest rivals
Every comparison with Primo
6 comparisons
How has branded search demand for Primo changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Primo in New Zealand held steady at 400.
- Across the 12 months ending October 2026, Primo’s share of searches among flavoured milk brands in New Zealand decreased from 10.7% to 8.4%.
- Across the 12 months ending October 2026, Primo’s share of searches among flavoured milk brands in New Zealand peaked at 10.7% in March 2026 and was lowest at 8.4% in September 2026.
How did search popularity change for New Zealand flavoured milk brands in October 2026?
6 changes
In October 2026, Barista Bros overtook Calci-Yum to rank 5th among flavoured milk brands in New Zealand, with 8.2% of the searches.
In October 2026, Lewis Road Creamery gained share of searches among flavoured milk brands in New Zealand, from 35.6% to 37.1%.
In October 2026, Meadow Fresh gained share of searches among flavoured milk brands in New Zealand, from 13.7% to 14.8%.
In October 2026, Puhoi Valley lost share of searches among flavoured milk brands in New Zealand, from 25.7% to 22.8%.
In October 2026, Sipahh lost share of searches among flavoured milk brands in New Zealand, from 3.6% to 1.3%.
Estimated monthly branded searches for Calci-Yum in New Zealand rose 25% over 12 measured months, from 280 to 350 in October 2026.
How are Primo’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Primo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- primo chocolate milk
- primo flavoured milk
- primo milk
Who owns Primo?
Primo is owned by 
Goodman Fielder. Brandwave also tracks Molenberg, 
Ploughmans and 
Tip Top Bakery, owned by the same company, in New Zealand.
Do you work for Primo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Primo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.