How popular isTip Top Bakery in search?
In August 2026, there were an estimated 1.3K branded searches for Tip Top Bakery in New Zealand which is down 31.6% over the last 11 months. Tip Top Bakery holds 10.4% estimated Share of Search among New Zealand bread brands and is ranked 4th of 5 competitors for search popularity.
Vogel's50.6%
Freya's16.4%
Ploughmans13.8%
Tip Top Bakery10.4%
Molenberg8.7%
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Which bread brands compete with Tip Top Bakery?
Share of Search by month for Vogel's, Freya's, Ploughmans, Tip Top Bakery, Molenberg. The figures are in the table below the chart.
View monthly share of search table
| Month | Vogel's | Freya's | Ploughmans | Tip Top Bakery | Molenberg |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 20.4% | 11.9% | 20.1% | 8.1% |
| Nov 2025 | 43.4% | 20.5% | 12.4% | 16.3% | 7.4% |
| Dec 2025 | 36.3% | 27.5% | 14.2% | 14.3% | 7.6% |
| Jan 2026 | 41.2% | 24.6% | 13.4% | 12% | 8.8% |
| Feb 2026 | 43% | 22.6% | 13.8% | 12.5% | 8.1% |
| Mar 2026 | 53.1% | 17.4% | 12.9% | 9.1% | 7.4% |
| Apr 2026 | 40.6% | 22.9% | 16.8% | 10.5% | 9.2% |
| May 2026 | 38.7% | 22% | 16.6% | 11.4% | 11.3% |
| Jun 2026 | 41.8% | 24.7% | 13.9% | 10.7% | 8.9% |
| Jul 2026 | 39.1% | 22.1% | 20.3% | 10.1% | 8.5% |
| Aug 2026 | 50.6% | 16.4% | 13.8% | 10.4% | 8.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.6% | 6.3K | +85.1% | +11.5 points | |
| 2, held 2nd | 16.4% | 2K | +6.2% | -5.7 points | |
| 3, held 3rd | 13.8% | 1.7K | -2.3% | -6.4 points | |
| 4, held 4th | 10.4% | 1.3K | +47.7% | +0.3 points | |
| 5, held 5th | 8.7% | 1.1K | +47.3% | +0.3 points |
1.
Vogel's50.6%
held 1st · 6.3K estimated branded searches · +85.1% vs prior month · +11.5 points
2.
Freya's16.4%
held 2nd · 2K estimated branded searches · +6.2% vs prior month · -5.7 points
13.8%
held 3rd · 1.7K estimated branded searches · -2.3% vs prior month · -6.4 points
10.4%
held 4th · 1.3K estimated branded searches · +47.7% vs prior month · +0.3 points
8.7%
held 5th · 1.1K estimated branded searches · +47.3% vs prior month · +0.3 points
Compare search popularity between Tip Top Bakery and its closest rivals
How has branded search demand for Tip Top Bakery changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tip Top Bakery in New Zealand fell from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Tip Top Bakery’s estimated Share of Search among bread brands in New Zealand decreased from 20.1% to 10.4%.
- Across the 11 months ending August 2026, Tip Top Bakery’s estimated Share of Search among bread brands in New Zealand peaked at 20.1% in October 2025 and was lowest at 9.1% in March 2026.
- Across the 11 months ending August 2026, Tip Top Bakery fell from 3rd to 4th among bread brands in New Zealand.
How did search popularity change for New Zealand bread brands in August 2026?
5 changes
In August 2026, Vogel's gained estimated Share of Search among bread brands in New Zealand, from 39.1% to 50.6%.
In August 2026, Ploughmans lost estimated Share of Search among bread brands in New Zealand, from 20.3% to 13.8%.
In August 2026, Freya's lost estimated Share of Search among bread brands in New Zealand, from 22.1% to 16.4%.
Estimated monthly branded searches for Molenberg in New Zealand rose 43.4% over 11 measured months, from 760 to 1.1K in August 2026.
Estimated monthly branded searches for Tip Top Bakery in New Zealand fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
How is Tip Top Bakery measured?
Brandwave collects information about searches that people make online using Tip Top Bakery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tip top bread
Who owns Tip Top Bakery?
Tip Top Bakery is owned by Goodman Fielder. Brandwave also tracks Molenberg and Ploughmans, owned by the same company, in New Zealand.
Do you work for Tip Top Bakery? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tip Top Bakery your brand?
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