Tip Top Bakery vs Vogel's:Which is more popular by branded search in New Zealand?
In August 2026, Vogel's had more branded searches than Tip Top Bakery among bread brands in New Zealand. Vogel's was estimated to have 6.3K branded searches compared to Tip Top Bakery’s 1.3K, and held a 50.6% Share of Search versus Tip Top Bakery’s 10.4%.
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Which is more popular in search, Tip Top Bakery or Vogel's?
Compare the supermarket bread brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vogel's, Tip Top Bakery. The figures are in the table below the chart.
View monthly share of search table
| Month | Vogel's | Freya's | Ploughmans | Tip Top Bakery | Molenberg |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 20.4% | 11.9% | 20.1% | 8.1% |
| Nov 2025 | 43.4% | 20.5% | 12.4% | 16.3% | 7.4% |
| Dec 2025 | 36.3% | 27.5% | 14.2% | 14.3% | 7.6% |
| Jan 2026 | 41.2% | 24.6% | 13.4% | 12% | 8.8% |
| Feb 2026 | 43% | 22.6% | 13.8% | 12.5% | 8.1% |
| Mar 2026 | 53.1% | 17.4% | 12.9% | 9.1% | 7.4% |
| Apr 2026 | 40.6% | 22.9% | 16.8% | 10.5% | 9.2% |
| May 2026 | 38.7% | 22% | 16.6% | 11.4% | 11.3% |
| Jun 2026 | 41.8% | 24.7% | 13.9% | 10.7% | 8.9% |
| Jul 2026 | 39.1% | 22.1% | 20.3% | 10.1% | 8.5% |
| Aug 2026 | 50.6% | 16.4% | 13.8% | 10.4% | 8.7% |
| Sep 2026 | — | — | — | — | — |
How has the Tip Top Bakery and Vogel's comparison changed over the last 12 months?
3 findings
- Vogel's was ahead of Tip Top Bakery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tip Top Bakery’s estimated Share of Search among bread brands in New Zealand moved from 20.1% to 10.4%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Vogel's’ estimated Share of Search among bread brands in New Zealand moved from 39.6% to 50.6%, and its estimated monthly branded searches moved from 3.7K to 6.3K.
How did search popularity change for New Zealand bread brands in August 2026?
2 changes
In August 2026, Vogel's gained estimated Share of Search among bread brands in New Zealand, from 39.1% to 50.6%.
Estimated monthly branded searches for Tip Top Bakery in New Zealand fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tip Top Bakery’s and Vogel's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tip Top Bakery
1 branded search term
- tip top bread
Vogel's
8 branded search terms
- thin vogels
- vogel's
- vogels
- vogels bread
- vogels co nz
- vogels near me
- vogels nz
- vogels online
Put your own brand in this comparison
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