Brandwave

Primo vs Sipahh:Which is more popular in New Zealand?

In October 2026, Primo had more branded searches than Sipahh among flavoured milk brands in New Zealand. Primo had about 400 branded searches, while Sipahh had 60. Primo made up 8.4% of all flavoured milk brand searches we track, and Sipahh accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about flavoured milk brands, Primo appeared in four of the five answers and Sipahh in none.

Among flavoured milk brands in New Zealand in October 2026

Who do people search for more?

Primo, about 7 searches for every 1 for Sipahh

Primo 400 searchesSipahh 60 searches

Who does AI mention more?

Primo, mentioned in 4 of 5 answers, Sipahh in 0

Primo in 4 of 5Sipahh in 0 of 5

Who does AI recommend more?

Primo, the only one of the two named

Primo first in 3Sipahh never named

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Top flavoured milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Primo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sipahh did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lewis Road Creamery1st
  2. Puhoi Valley2nd
  3. Primo3rd
  4. Calci-Yum4th
  5. Meadow Fresh5th
  6. Barista Bros–
  7. Sipahh–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flavoured milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Primo or Sipahh more popular in search?

This chart shows how often people search Google for Primo and Sipahh by name. Each line represents a brand's share of searches for all seven flavoured milk brands we track, month by month, from searches in New Zealand.

Primo and Sipahh among flavoured milk brands in New Zealand, by month

Share of searches by month for Primo, Sipahh. The figures are in the table below the chart.

View monthly share of searches table
MonthLewis Road CreameryPuhoi ValleyMeadow FreshPrimoBarista BrosCalci-YumSipahh
Nov 202537.7%21.7%12.8%10.7%5.6%7.5%4%
Dec 202540.3%23.3%11.2%10.4%6.1%5.8%2.9%
Jan 202636.2%27.7%10.7%9.2%7.1%4%5.1%
Feb 202633.4%21.2%10.7%9.1%13.1%5.6%6.9%
Mar 202636.2%23.3%12.1%10.7%6.6%7.2%3.9%
Apr 202636.5%22.1%13.2%10.1%7.2%6.9%4%
May 202640.2%22.5%11.4%8.9%7.3%6.4%3.4%
Jun 202639.1%20.5%13.2%9.8%7.1%6.9%3.3%
Jul 202642%22.1%12.5%8.8%5.7%6.8%2.2%
Aug 202636.6%22.7%14.5%8.6%5%9%3.8%
Sep 202635.6%25.7%13.7%8.4%6%7.1%3.6%
Oct 202637.1%22.8%14.8%8.4%8.2%7.4%1.3%

How has branded search for Primo and Sipahh changed in New Zealand over the last 12 months?

3 findings
  • Primo was ahead of Sipahh in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Primo’s share of searches among flavoured milk brands in New Zealand moved from 10.7% to 8.4%, and its estimated monthly branded searches held steady at 400.
  • Across the 12 months ending October 2026, Sipahh’s share of searches among flavoured milk brands in New Zealand moved from 4% to 1.3%, and its estimated monthly branded searches moved from 150 to 60.

How did search popularity change for New Zealand flavoured milk brands in October 2026?

1 change

  1. In October 2026, Sipahh lost share of searches among flavoured milk brands in New Zealand, from 3.6% to 1.3%.

How are Primo’s and Sipahh’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Primo’s and Sipahh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Primo

3 branded search terms

  • primo chocolate milk
  • primo flavoured milk
  • primo milk

Sipahh

2 branded search terms

  • sipahh nz
  • sipahh straws nz

How the Brand Demand Index is measured

Other head-to-heads among flavoured milk brands

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