Brandwave

How popular isCalci-Yum?

In September 2026, people searched for Calci-Yum by name about 380 times in New Zealand, a 35.7% increase from the previous year. These searches made up 4.4% of all New Zealand flavoured milk brand searches, placing Calci-Yum fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about flavoured milk brands, Calci-Yum appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Calci-Yum is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Lewis Road CreameryShare of searches 63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Puhoi ValleyShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Meadow FreshShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. PrimoShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Calci-YumShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top flavoured milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calci-Yum was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Calci-Yum is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lewis Road Creamery1st
  2. Puhoi Valley2nd
  3. Primo3rd
  4. Calci-Yum4th
  5. Meadow Fresh5th
  6. Barista Bros–
  7. Sipahh–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flavoured milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which flavoured milk brands compete with Calci-Yum?

Calci-Yum against flavoured milk brands in New Zealand, by month

Share of searches by month for Lewis Road Creamery, Puhoi Valley, Meadow Fresh, Primo, Calci-Yum, Barista Bros, Sipahh. The figures are in the table below the chart.

View monthly share of searches table
MonthLewis Road CreameryPuhoi ValleyMeadow FreshPrimoCalci-YumBarista BrosSipahh
Oct 202557%13.4%17.3%3.7%2.9%3.3%2.4%
Nov 202556.1%11.8%19.8%4.7%3.3%2.5%1.8%
Dec 202558.2%12.3%18.9%4.4%2.5%2.6%1.2%
Jan 202656.1%14.7%16.3%4.6%2%3.6%2.6%
Feb 202652.2%10.5%20.9%4.3%2.6%6.2%3.3%
Mar 202656.5%9.8%20.1%5.1%3.4%3.1%1.9%
Apr 202655.8%11.2%18.9%5%3.5%3.6%2%
May 202661%12.2%16.1%3.7%2.6%3%1.4%
Jun 202657.2%10.9%18.5%4.8%3.4%3.5%1.6%
Jul 202660.4%11.4%16%4.6%3.5%3%1.1%
Aug 202661.9%12.9%11.5%4.5%4.7%2.6%2%
Sep 202663%11.6%9.9%5.2%4.4%3.7%2.2%
  1. Held 1st. 5.4K estimated branded searches, -12.8% vs prior month. Share +1.1 points.

  2. Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -1.3 points.

  3. Held 3rd. 850 estimated branded searches, -26.7% vs prior month. Share -1.7 points.

  4. 4.Primo

    5.2%

    Moved from 5th to 4th. 450 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Calci-Yum

    4.4%

    Moved from 4th to 5th. 380 estimated branded searches, -19.1% vs prior month. Share -0.3 points.

  6. Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +1.1 points.

  7. 7.Sipahh

    2.2%

    Held 7th. 190 estimated branded searches, -5% vs prior month. Share +0.2 points.

Compare popularity between Calci-Yum and its closest rivals

Every comparison with Calci-Yum

6 comparisons

How has branded search demand for Calci-Yum changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Calci-Yum in New Zealand rose from 280 to 380.
  • Across the 12 months ending September 2026, Calci-Yum’s share of searches among flavoured milk brands in New Zealand increased from 2.9% to 4.4%.
  • Across the 12 months ending September 2026, Calci-Yum’s share of searches among flavoured milk brands in New Zealand peaked at 4.7% in August 2026 and was lowest at 2% in January 2026.
  • Across the 12 months ending September 2026, Calci-Yum rose from 6th to 5th among flavoured milk brands in New Zealand.

How did search popularity change for New Zealand flavoured milk brands in September 2026?

6 changes
  1. In September 2026, Primo overtook Calci-Yum to rank 4th among flavoured milk brands in New Zealand, with 5.2% of the searches.

  2. In September 2026, Barista Bros gained share of searches among flavoured milk brands in New Zealand, from 2.6% to 3.7%.

  3. In September 2026, Lewis Road Creamery gained share of searches among flavoured milk brands in New Zealand, from 61.9% to 63%.

  4. In September 2026, Meadow Fresh lost share of searches among flavoured milk brands in New Zealand, from 11.5% to 9.9%.

  5. In September 2026, Puhoi Valley lost share of searches among flavoured milk brands in New Zealand, from 12.9% to 11.6%.

  6. Estimated monthly branded searches for Calci-Yum in New Zealand rose 35.7% over 12 measured months, from 280 to 380 in September 2026.

How are Calci-Yum’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Calci-Yum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • calci yum
  • calci yum milk
  • calciyum

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How the Brand Demand Index is measured

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Is Calci-Yum your brand?

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