How popular isPrimo?
In September 2026, people searched for Primo by name about 480 times in New Zealand, a 26.3% increase from the previous year. These searches made up 5.2% of all New Zealand flavoured milk brand searches, placing Primo fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about flavoured milk brands, Primo appeared in four of the five answers and was the third most recommended of the seven.
Primo is the fourth most searched of 7 competitors and the third most recommended in AI answers.
Lewis Road CreameryShare of searches 63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Puhoi ValleyShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Meadow FreshShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
PrimoShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Calci-YumShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow Primo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top flavoured milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Primo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Primo is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured milk brands
5 answers
Asked ChatGPT
“Which flavoured milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flavoured milk brands in New Zealand?”
Asked ChatGPT
“What's the best flavoured milk brand in New Zealand for a sweet drink?”
Searched Google, AI Overview
“chocolate milk nz”
Searched Google, AI Overview
“best flavoured milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which flavoured milk brands compete with Primo?
Share of searches by month for Lewis Road Creamery, Puhoi Valley, Meadow Fresh, Primo, Calci-Yum, Barista Bros, Sipahh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Puhoi Valley | Meadow Fresh | Primo | Calci-Yum | Barista Bros | Sipahh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 13.4% | 17.3% | 3.7% | 2.9% | 3.3% | 2.4% |
| Nov 2025 | 56.1% | 11.8% | 19.8% | 4.7% | 3.3% | 2.5% | 1.8% |
| Dec 2025 | 58.2% | 12.3% | 18.9% | 4.4% | 2.5% | 2.6% | 1.2% |
| Jan 2026 | 56.1% | 14.7% | 16.3% | 4.6% | 2% | 3.6% | 2.6% |
| Feb 2026 | 52.2% | 10.5% | 20.9% | 4.3% | 2.6% | 6.2% | 3.3% |
| Mar 2026 | 56.5% | 9.8% | 20.1% | 5.1% | 3.4% | 3.1% | 1.9% |
| Apr 2026 | 55.8% | 11.2% | 18.9% | 5% | 3.5% | 3.6% | 2% |
| May 2026 | 61% | 12.2% | 16.1% | 3.7% | 2.6% | 3% | 1.4% |
| Jun 2026 | 57.2% | 10.9% | 18.5% | 4.8% | 3.4% | 3.5% | 1.6% |
| Jul 2026 | 60.4% | 11.4% | 16% | 4.6% | 3.5% | 3% | 1.1% |
| Aug 2026 | 61.9% | 12.9% | 11.5% | 4.5% | 4.7% | 2.6% | 2% |
| Sep 2026 | 63% | 11.6% | 9.9% | 5.2% | 4.4% | 3.7% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63% | 5.4K | -12.8% | +1.1 points | |
| 2, held 2nd | 11.6% | 1K | -23.1% | -1.3 points | |
| 3, held 3rd | 9.9% | 850 | -26.7% | -1.7 points | |
| 4, moved from 5th to 4th | 5.2% | 450 | 0% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.4% | 380 | -19.1% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.7% | 320 | +23.1% | +1.1 points | |
| 7, held 7th | 2.2% | 190 | -5% | +0.2 points |
63%
Held 1st. 5.4K estimated branded searches, -12.8% vs prior month. Share +1.1 points.
11.6%
Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -1.3 points.
9.9%
Held 3rd. 850 estimated branded searches, -26.7% vs prior month. Share -1.7 points.
4.
Primo5.2%
Moved from 5th to 4th. 450 estimated branded searches, 0% vs prior month. Share +0.8 points.
4.4%
Moved from 4th to 5th. 380 estimated branded searches, -19.1% vs prior month. Share -0.3 points.
3.7%
Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +1.1 points.
7.
Sipahh2.2%
Held 7th. 190 estimated branded searches, -5% vs prior month. Share +0.2 points.
Compare popularity between Primo and its closest rivals
Every comparison with Primo
6 comparisons
How has branded search demand for Primo changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Primo in New Zealand rose from 380 to 480.
- Across the 12 months ending September 2026, Primo’s share of searches among flavoured milk brands in New Zealand increased from 3.7% to 5.2%.
- Across the 12 months ending September 2026, Primo’s share of searches among flavoured milk brands in New Zealand peaked at 5.2% in September 2026 and was lowest at 3.7% in May 2026.
How did search popularity change for New Zealand flavoured milk brands in September 2026?
6 changes
In September 2026, Primo overtook Calci-Yum to rank 4th among flavoured milk brands in New Zealand, with 5.2% of the searches.
In September 2026, Barista Bros gained share of searches among flavoured milk brands in New Zealand, from 2.6% to 3.7%.
In September 2026, Lewis Road Creamery gained share of searches among flavoured milk brands in New Zealand, from 61.9% to 63%.
In September 2026, Meadow Fresh lost share of searches among flavoured milk brands in New Zealand, from 11.5% to 9.9%.
In September 2026, Puhoi Valley lost share of searches among flavoured milk brands in New Zealand, from 12.9% to 11.6%.
Estimated monthly branded searches for Calci-Yum in New Zealand rose 35.7% over 12 measured months, from 280 to 380 in September 2026.
How are Primo’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Primo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- primo chocolate milk
- primo flavoured milk
- primo ham
- primo milk
- primo sausages
Do you work for Primo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Primo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sausage and smallgoods brands | 7th of 7 | 0.19% | Show ranking |
| Flavoured milk brands | 4th of 7 | 5.2% | Shown above |
Is Primo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.