Primo vs Sipahh:Which is more popular?
In September 2026, Primo had more branded searches than Sipahh among flavoured milk brands in New Zealand. Primo had about 450 branded searches, while Sipahh had 190. Primo made up 5.2% of all flavoured milk brand searches we track, and Sipahh accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about flavoured milk brands, Primo appeared in four of the five answers and Sipahh in none.
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Top flavoured milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Primo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sipahh did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured milk brands
5 answers
Asked ChatGPT
“Which flavoured milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flavoured milk brands in New Zealand?”
Asked ChatGPT
“What's the best flavoured milk brand in New Zealand for a sweet drink?”
Searched Google, AI Overview
“chocolate milk nz”
Searched Google, AI Overview
“best flavoured milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Primo or Sipahh more popular in search?
This chart shows how often people search Google for Primo and Sipahh by name. Each line represents a brand's share of searches for all seven flavoured milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Primo, Sipahh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Puhoi Valley | Meadow Fresh | Primo | Calci-Yum | Barista Bros | Sipahh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 13.4% | 17.3% | 3.7% | 2.9% | 3.3% | 2.4% |
| Nov 2025 | 56.1% | 11.8% | 19.8% | 4.7% | 3.3% | 2.5% | 1.8% |
| Dec 2025 | 58.2% | 12.3% | 18.9% | 4.4% | 2.5% | 2.6% | 1.2% |
| Jan 2026 | 56.1% | 14.7% | 16.3% | 4.6% | 2% | 3.6% | 2.6% |
| Feb 2026 | 52.2% | 10.5% | 20.9% | 4.3% | 2.6% | 6.2% | 3.3% |
| Mar 2026 | 56.5% | 9.8% | 20.1% | 5.1% | 3.4% | 3.1% | 1.9% |
| Apr 2026 | 55.8% | 11.2% | 18.9% | 5% | 3.5% | 3.6% | 2% |
| May 2026 | 61% | 12.2% | 16.1% | 3.7% | 2.6% | 3% | 1.4% |
| Jun 2026 | 57.2% | 10.9% | 18.5% | 4.8% | 3.4% | 3.5% | 1.6% |
| Jul 2026 | 60.4% | 11.4% | 16% | 4.6% | 3.5% | 3% | 1.1% |
| Aug 2026 | 61.9% | 12.9% | 11.5% | 4.5% | 4.7% | 2.6% | 2% |
| Sep 2026 | 63% | 11.6% | 9.9% | 5.2% | 4.4% | 3.7% | 2.2% |
How has the Primo and Sipahh comparison changed over the last 12 months?
3 findings
- Primo was ahead of Sipahh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Primo’s share of searches among flavoured milk brands in New Zealand moved from 3.7% to 5.2%, and its estimated monthly branded searches moved from 360 to 450.
- Across the 12 months ending September 2026, Sipahh’s share of searches among flavoured milk brands in New Zealand moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 230 to 190.
How did search popularity change for New Zealand flavoured milk brands in September 2026?
2 changes
In September 2026, Primo overtook Calci-Yum to rank 4th among flavoured milk brands in New Zealand, with 5.2% of the searches.
Estimated monthly branded searches for Sipahh in New Zealand fell 17.4% over 12 measured months, from 230 to 190 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Primo’s and Sipahh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flavoured milk brands
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