Lewis Road Creamery vs Primo:Which is more popular?
In September 2026, Lewis Road Creamery had more branded searches than Primo among flavoured milk brands in New Zealand. Lewis Road Creamery had about 5,430 branded searches, while Primo had 450. Lewis Road Creamery made up 63% of all flavoured milk brand searches we track, and Primo accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about flavoured milk brands, Lewis Road Creamery appeared in all five answers and Primo in four. Lewis Road Creamery was mentioned before Primo in every answer.
Who do people search for more?
Lewis Road Creamery, about 12 searches for every 1 for Primo
Who does AI mention more?
Lewis Road Creamery, mentioned in every answer we collected
Who does AI recommend more?
Lewis Road Creamery, named ahead of Primo in every answer
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Top flavoured milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lewis Road Creamery appeared in all five answers. Primo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lewis Road Creamery was listed before Primo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured milk brands
5 answers
Asked ChatGPT
“Which flavoured milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flavoured milk brands in New Zealand?”
Asked ChatGPT
“What's the best flavoured milk brand in New Zealand for a sweet drink?”
Searched Google, AI Overview
“chocolate milk nz”
Searched Google, AI Overview
“best flavoured milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lewis Road Creamery or Primo more popular in search?
This chart shows how often people search Google for Lewis Road Creamery and Primo by name. Each line represents a brand's share of searches for all seven flavoured milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lewis Road Creamery, Primo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Puhoi Valley | Meadow Fresh | Primo | Calci-Yum | Barista Bros | Sipahh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 13.4% | 17.3% | 3.7% | 2.9% | 3.3% | 2.4% |
| Nov 2025 | 56.1% | 11.8% | 19.8% | 4.7% | 3.3% | 2.5% | 1.8% |
| Dec 2025 | 58.2% | 12.3% | 18.9% | 4.4% | 2.5% | 2.6% | 1.2% |
| Jan 2026 | 56.1% | 14.7% | 16.3% | 4.6% | 2% | 3.6% | 2.6% |
| Feb 2026 | 52.2% | 10.5% | 20.9% | 4.3% | 2.6% | 6.2% | 3.3% |
| Mar 2026 | 56.5% | 9.8% | 20.1% | 5.1% | 3.4% | 3.1% | 1.9% |
| Apr 2026 | 55.8% | 11.2% | 18.9% | 5% | 3.5% | 3.6% | 2% |
| May 2026 | 61% | 12.2% | 16.1% | 3.7% | 2.6% | 3% | 1.4% |
| Jun 2026 | 57.2% | 10.9% | 18.5% | 4.8% | 3.4% | 3.5% | 1.6% |
| Jul 2026 | 60.4% | 11.4% | 16% | 4.6% | 3.5% | 3% | 1.1% |
| Aug 2026 | 61.9% | 12.9% | 11.5% | 4.5% | 4.7% | 2.6% | 2% |
| Sep 2026 | 63% | 11.6% | 9.9% | 5.2% | 4.4% | 3.7% | 2.2% |
How has the Lewis Road Creamery and Primo comparison changed over the last 12 months?
3 findings
- Lewis Road Creamery was ahead of Primo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among flavoured milk brands in New Zealand moved from 57% to 63%, and its estimated monthly branded searches moved from 5.5K to 5.4K.
- Across the 12 months ending September 2026, Primo’s share of searches among flavoured milk brands in New Zealand moved from 3.7% to 5.2%, and its estimated monthly branded searches moved from 360 to 450.
How did search popularity change for New Zealand flavoured milk brands in September 2026?
2 changes
In September 2026, Primo overtook Calci-Yum to rank 4th among flavoured milk brands in New Zealand, with 5.2% of the searches.
In September 2026, Lewis Road Creamery gained share of searches among flavoured milk brands in New Zealand, from 61.9% to 63%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Lewis Road Creamery’s and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lewis Road Creamery
10 branded search terms
- lewis road
- lewis road chocolate
- lewis road chocolate milk
- lewis road creamery
- lewis road flavoured milk
- lewis road iced coffee
- lewis road milk
- lewis road organic milk
- lewis road strawberry milk
- lewisroadcreamery
Primo
3 branded search terms
- primo chocolate milk
- primo flavoured milk
- primo milk
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