Meadow Fresh vs Primo:Which is more popular?
In September 2026, Meadow Fresh had more branded searches than Primo among flavoured milk brands in New Zealand. Meadow Fresh had about 850 branded searches, while Primo had 450. Meadow Fresh made up 9.9% of all flavoured milk brand searches we track, and Primo accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about flavoured milk brands, Primo appeared in four of the five answers and Meadow Fresh in three. Primo was mentioned before Meadow Fresh in three out of four answers.
Who do people search for more?
Meadow Fresh, about 89% more searches than Primo
Who does AI mention more?
Primo, mentioned in 4 of 5 answers, Meadow Fresh in 3
Who does AI recommend more?
Primo, named ahead of Meadow Fresh in 3 of 4 answers
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Top flavoured milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Primo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Meadow Fresh was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Primo was listed before Meadow Fresh in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured milk brands
5 answers
Asked ChatGPT
“Which flavoured milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flavoured milk brands in New Zealand?”
Asked ChatGPT
“What's the best flavoured milk brand in New Zealand for a sweet drink?”
Searched Google, AI Overview
“chocolate milk nz”
Searched Google, AI Overview
“best flavoured milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Meadow Fresh or Primo more popular in search?
This chart shows how often people search Google for Meadow Fresh and Primo by name. Each line represents a brand's share of searches for all seven flavoured milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Meadow Fresh, Primo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Puhoi Valley | Meadow Fresh | Primo | Calci-Yum | Barista Bros | Sipahh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 13.4% | 17.3% | 3.7% | 2.9% | 3.3% | 2.4% |
| Nov 2025 | 56.1% | 11.8% | 19.8% | 4.7% | 3.3% | 2.5% | 1.8% |
| Dec 2025 | 58.2% | 12.3% | 18.9% | 4.4% | 2.5% | 2.6% | 1.2% |
| Jan 2026 | 56.1% | 14.7% | 16.3% | 4.6% | 2% | 3.6% | 2.6% |
| Feb 2026 | 52.2% | 10.5% | 20.9% | 4.3% | 2.6% | 6.2% | 3.3% |
| Mar 2026 | 56.5% | 9.8% | 20.1% | 5.1% | 3.4% | 3.1% | 1.9% |
| Apr 2026 | 55.8% | 11.2% | 18.9% | 5% | 3.5% | 3.6% | 2% |
| May 2026 | 61% | 12.2% | 16.1% | 3.7% | 2.6% | 3% | 1.4% |
| Jun 2026 | 57.2% | 10.9% | 18.5% | 4.8% | 3.4% | 3.5% | 1.6% |
| Jul 2026 | 60.4% | 11.4% | 16% | 4.6% | 3.5% | 3% | 1.1% |
| Aug 2026 | 61.9% | 12.9% | 11.5% | 4.5% | 4.7% | 2.6% | 2% |
| Sep 2026 | 63% | 11.6% | 9.9% | 5.2% | 4.4% | 3.7% | 2.2% |
How has the Meadow Fresh and Primo comparison changed over the last 12 months?
3 findings
- Meadow Fresh was ahead of Primo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meadow Fresh’s share of searches among flavoured milk brands in New Zealand moved from 17.3% to 9.9%, and its estimated monthly branded searches moved from 1.7K to 850.
- Across the 12 months ending September 2026, Primo’s share of searches among flavoured milk brands in New Zealand moved from 3.7% to 5.2%, and its estimated monthly branded searches moved from 360 to 450.
How did search popularity change for New Zealand flavoured milk brands in September 2026?
2 changes
In September 2026, Primo overtook Calci-Yum to rank 4th among flavoured milk brands in New Zealand, with 5.2% of the searches.
In September 2026, Meadow Fresh lost share of searches among flavoured milk brands in New Zealand, from 11.5% to 9.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Meadow Fresh’s and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meadow Fresh
4 branded search terms
- meadow fresh
- meadow fresh custard
- meadow fresh yogurt
- meadowfresh
Primo
3 branded search terms
- primo chocolate milk
- primo flavoured milk
- primo milk
Other head-to-heads among flavoured milk brands
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