Brandwave

Calci-Yum vs Sipahh:Which is more popular?

In September 2026, Calci-Yum had more branded searches than Sipahh among flavoured milk brands in New Zealand. Calci-Yum had about 380 branded searches, while Sipahh had 190. Calci-Yum made up 4.4% of all flavoured milk brand searches we track, and Sipahh accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about flavoured milk brands, Calci-Yum appeared in two of the five answers and Sipahh in none.

Among flavoured milk brands in New Zealand in September 2026

Who do people search for more?

Calci-Yum, about 2 searches for every 1 for Sipahh

Calci-Yum 380 searchesSipahh 190 searches

Who does AI mention more?

Calci-Yum, mentioned in 2 of 5 answers, Sipahh in 0

Calci-Yum in 2 of 5Sipahh in 0 of 5

Who does AI recommend more?

Calci-Yum, the only one of the two named

Calci-Yum first in 2Sipahh never named

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Top flavoured milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calci-Yum was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sipahh did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lewis Road Creamery1st
  2. Puhoi Valley2nd
  3. Primo3rd
  4. Calci-Yum4th
  5. Meadow Fresh5th
  6. Barista Bros–
  7. Sipahh–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadow Fresh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calci-Yum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barista Bros0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sipahh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flavoured milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Calci-Yum or Sipahh more popular in search?

This chart shows how often people search Google for Calci-Yum and Sipahh by name. Each line represents a brand's share of searches for all seven flavoured milk brands we track, month by month, from searches in New Zealand.

Calci-Yum and Sipahh among flavoured milk brands in New Zealand, by month

Share of searches by month for Calci-Yum, Sipahh. The figures are in the table below the chart.

View monthly share of searches table
MonthLewis Road CreameryPuhoi ValleyMeadow FreshPrimoCalci-YumBarista BrosSipahh
Oct 202557%13.4%17.3%3.7%2.9%3.3%2.4%
Nov 202556.1%11.8%19.8%4.7%3.3%2.5%1.8%
Dec 202558.2%12.3%18.9%4.4%2.5%2.6%1.2%
Jan 202656.1%14.7%16.3%4.6%2%3.6%2.6%
Feb 202652.2%10.5%20.9%4.3%2.6%6.2%3.3%
Mar 202656.5%9.8%20.1%5.1%3.4%3.1%1.9%
Apr 202655.8%11.2%18.9%5%3.5%3.6%2%
May 202661%12.2%16.1%3.7%2.6%3%1.4%
Jun 202657.2%10.9%18.5%4.8%3.4%3.5%1.6%
Jul 202660.4%11.4%16%4.6%3.5%3%1.1%
Aug 202661.9%12.9%11.5%4.5%4.7%2.6%2%
Sep 202663%11.6%9.9%5.2%4.4%3.7%2.2%

How has the Calci-Yum and Sipahh comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Sipahh took it in January 2026, Calci-Yum took it in March 2026.
  • Across the 12 months ending September 2026, Calci-Yum’s share of searches among flavoured milk brands in New Zealand moved from 2.9% to 4.4%, and its estimated monthly branded searches moved from 280 to 380.
  • Across the 12 months ending September 2026, Sipahh’s share of searches among flavoured milk brands in New Zealand moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 230 to 190.

How did search popularity change for New Zealand flavoured milk brands in September 2026?

3 changes
  1. In September 2026, Primo overtook Calci-Yum to rank 4th among flavoured milk brands in New Zealand, with 5.2% of the searches.

  2. Estimated monthly branded searches for Calci-Yum in New Zealand rose 35.7% over 12 measured months, from 280 to 380 in September 2026.

  3. Estimated monthly branded searches for Sipahh in New Zealand fell 17.4% over 12 measured months, from 230 to 190 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Calci-Yum’s and Sipahh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calci-Yum

3 branded search terms

  • calci yum
  • calci yum milk
  • calciyum

Sipahh

2 branded search terms

  • sipahh nz
  • sipahh straws nz

How the Brand Demand Index is measured

Other head-to-heads among flavoured milk brands

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