Brandwave

How popular isWestmere Butchery?

In September 2026, people searched for Westmere Butchery by name about 8,100 times in New Zealand, a 55.2% decrease from the previous year. These searches made up 51.3% of all New Zealand sausage and smallgoods brand searches, placing Westmere Butchery first out of seven brands. When we asked both ChatGPT and Google AI Overviews about sausage and smallgoods brands, Westmere Butchery appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Westmere Butchery is the most searched of 7 competitors and the third most recommended in AI answers.

  1. Westmere ButcheryShare of searches 51.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. HellersShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. VerkerksShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Swiss DeliShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. The Kiwi Butcher ShopShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top sausage and smallgoods brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westmere Butchery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Westmere Butchery is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hellers1st
  2. The Kiwi Butcher Shop2nd
  3. Westmere Butchery3rd
  4. Verkerks4th
  5. Swiss Deli5th
  6. Freedom Farms–
  7. Primo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sausage and smallgoods brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sausage and smallgoods brands compete with Westmere Butchery?

Westmere Butchery against sausage and smallgoods brands in New Zealand, by month

Share of searches by month for Westmere Butchery, Hellers, Verkerks, Swiss Deli, The Kiwi Butcher Shop, Freedom Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthWestmere ButcheryHellersVerkerksSwiss DeliThe Kiwi Butcher ShopFreedom FarmsPrimo
Oct 202566.6%15.9%10.9%3.7%1.8%1.1%0.07%
Nov 202561.8%17.7%12%3.7%2%2.7%0.13%
Dec 202563.2%17.1%9.6%3.7%1.7%4.7%0.06%
Jan 202659.5%19.4%14.1%3.5%2.4%0.96%0.08%
Feb 202654.9%22.1%16%4%1.8%1.1%0.11%
Mar 202652.5%22.3%17.9%3.8%2.1%1.3%0.11%
Apr 202657.2%18.7%16.6%4.2%2.3%0.98%0.12%
May 202654.9%22%16.1%4%1.8%1.2%0.11%
Jun 202655.7%20.9%16.2%4.1%1.8%1.2%0.11%
Jul 202650.1%23.7%18.4%4.5%2%1.3%0.06%
Aug 202652.1%23.6%16.1%3.8%2.5%1.7%0.13%
Sep 202651.3%24.5%15.8%3.7%2.5%2%0.19%

  1. 1.Westmere Butchery

    51.3%

    Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Hellers

    24.5%

    Held 2nd. 3.9K estimated branded searches, +5.4% vs prior month. Share +0.9 points.

  3. 3.Verkerks

    15.8%

    Held 3rd. 2.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Swiss Deli

    3.7%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.The Kiwi Butcher Shop

    2.5%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Freedom Farms

    2%

    Held 6th. 320 estimated branded searches, +18.5% vs prior month. Share +0.3 points.

  7. 7.Primo

    0.19%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Westmere Butchery and its closest rivals

Every comparison with Westmere Butchery

8 comparisons

How has branded search demand for Westmere Butchery changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Westmere Butchery in New Zealand fell from 18.1K to 8.1K.
  • Across the 12 months ending September 2026, Westmere Butchery’s share of searches among sausage and smallgoods brands in New Zealand decreased from 66.6% to 51.3%.
  • Across the 12 months ending September 2026, Westmere Butchery’s share of searches among sausage and smallgoods brands in New Zealand peaked at 66.6% in October 2025 and was lowest at 50.1% in July 2026.

How did search popularity change for New Zealand sausage and smallgoods brands in September 2026?

6 changes

  1. In September 2026, Hellers gained share of searches among sausage and smallgoods brands in New Zealand, from 23.6% to 24.5%.

  2. In September 2026, Westmere Butchery lost share of searches among sausage and smallgoods brands in New Zealand, from 52.1% to 51.3%.

  3. Freedom Farms’ share of searches among sausage and smallgoods brands in New Zealand has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.

  4. Estimated monthly branded searches for Primo in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  5. Estimated monthly branded searches for Swiss Deli in New Zealand fell 41% over 12 measured months, from 1K to 590 in September 2026.

  6. Estimated monthly branded searches for The Kiwi Butcher Shop in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Westmere Butchery’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Westmere Butchery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • westmere butchery
  • westmerebutchery

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How the Brand Demand Index is measured

Where does Westmere Butchery compete?

Westmere Butchery is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Butcher chains2nd of 422.9%Show ranking
Sausage and smallgoods brands1st of 751.3%Shown above
Creator with pink hair and a pink jacket

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