Butcher chains in New Zealand:Which brands are most popular in search?
In August 2026, Mad Butcher was the most searched among butcher chains in New Zealand, with an estimated 30.4K branded searches and 70.3% estimated Share of Search within this set.
Mad Butcher70.3%
Westmere Butchery18.8%
The Aussie Butcher8.4%
Neat Meat2.6%
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Share of SearchLeaderboard
Compare the butcher chains New Zealanders buy meat from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mad Butcher, Westmere Butchery, The Aussie Butcher, Neat Meat. The figures are in the table below the chart.
View monthly share of search table
| Month | Mad Butcher | Westmere Butchery | The Aussie Butcher | Neat Meat |
|---|---|---|---|---|
| Oct 2025 | 66.8% | 25.4% | 6.2% | 1.6% |
| Nov 2025 | 66.5% | 23.2% | 8.5% | 1.8% |
| Dec 2025 | 61.5% | 26.6% | 9.7% | 2.1% |
| Jan 2026 | 66.4% | 23.3% | 8.5% | 1.8% |
| Feb 2026 | 72.4% | 17.7% | 7.9% | 2% |
| Mar 2026 | 76.2% | 16.1% | 5.9% | 1.8% |
| Apr 2026 | 72.5% | 17.8% | 7.9% | 1.7% |
| May 2026 | 72.3% | 18.9% | 6.9% | 1.8% |
| Jun 2026 | 67.7% | 21.8% | 8% | 2.5% |
| Jul 2026 | 71.1% | 18.3% | 8.2% | 2.5% |
| Aug 2026 | 70.3% | 18.8% | 8.4% | 2.6% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 30.4K | -3.6% | -0.8 points | |
| 2, held 2nd | 18.8% | 8.1K | 0% | +0.5 points | |
| 3, held 3rd | 8.4% | 3.6K | 0% | +0.2 points | |
| 4, held 4th | 2.6% | 1.1K | 0% | +0.1 points |
70.3%
held 1st · 30.4K estimated branded searches · -3.6% vs prior month · -0.8 points
18.8%
held 2nd · 8.1K estimated branded searches · 0% vs prior month · +0.5 points
8.4%
held 3rd · 3.6K estimated branded searches · 0% vs prior month · +0.2 points
2.6%
held 4th · 1.1K estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between leading brands
- Mad Butcher vs Westmere Butchery: compare search popularity
- Mad Butcher vs The Aussie Butcher: compare search popularity
- Mad Butcher vs Neat Meat: compare search popularity
- Westmere Butchery vs The Aussie Butcher: compare search popularity
- Westmere Butchery vs Neat Meat: compare search popularity
- The Aussie Butcher vs Neat Meat: compare search popularity
- Compare any of these brands
Which brand is most popular in search among butcher chains in New Zealand?
4 brands
In August 2026, Mad Butcher was the most searched among butcher chains in New Zealand, with an estimated 30.4K branded searches and 70.3% estimated Share of Search within this set. Westmere Butchery is in 2nd place, 51.5 percentage points behind at 18.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Mad Butcher | 66.8% → 70.3% | 76.2%Mar 2026 | 61.5%Dec 2025 | 1st |
| Westmere Butchery | 25.4% → 18.8% | 26.6%Dec 2025 | 16.1%Mar 2026 | 2nd |
| The Aussie Butcher | 6.2% → 8.4% | 9.7%Dec 2025 | 5.9%Mar 2026 | 3rd |
| Neat Meat | 1.6% → 2.6% | 2.6%Aug 2026 | 1.6%Oct 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand increased from 66.8% to 70.3%.
- Across the 11 months ending August 2026, Westmere Butchery’s estimated Share of Search among butcher chains in New Zealand decreased from 25.4% to 18.8%.
- Across the 11 months ending August 2026, The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand increased from 6.2% to 8.4%.
- Across the 11 months ending August 2026, Neat Meat’s estimated Share of Search among butcher chains in New Zealand increased from 1.6% to 2.6%.
- Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand peaked at 76.2% in March 2026 and was lowest at 61.5% in December 2025.
- Across the 11 months ending August 2026, Westmere Butchery’s estimated Share of Search among butcher chains in New Zealand peaked at 26.6% in December 2025 and was lowest at 16.1% in March 2026.
- Across the 11 months ending August 2026, The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand peaked at 9.7% in December 2025 and was lowest at 5.9% in March 2026.
How did search popularity change for New Zealand butcher chains in August 2026?
4 changes
In August 2026, Mad Butcher lost estimated Share of Search among butcher chains in New Zealand, from 71.1% to 70.3%.
The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 6.9% to 8.4% in August 2026.
Neat Meat’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.
Estimated monthly branded searches for Westmere Butchery in New Zealand fell 55.2% over 11 measured months, from 18.1K to 8.1K in August 2026.
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