Brandwave

How popular isThe Aussie Butcher in search?

In August 2026, there were an estimated 3.6K branded searches for The Aussie Butcher in New Zealand which is down 17.9% over the last 11 months. The Aussie Butcher holds 8.4% estimated Share of Search among New Zealand butcher chains and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Mad Butcher70.3%
  2. Westmere Butchery18.8%
  3. The Aussie Butcher8.4%
  4. Neat Meat2.6%
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Which butcher chains compete with The Aussie Butcher?

The Aussie Butcher against butcher chains in New Zealand, by month

Share of Search by month for Mad Butcher, Westmere Butchery, The Aussie Butcher, Neat Meat. The figures are in the table below the chart.

View monthly share of search table
MonthMad ButcherWestmere ButcheryThe Aussie ButcherNeat Meat
Oct 202566.8%25.4%6.2%1.6%
Nov 202566.5%23.2%8.5%1.8%
Dec 202561.5%26.6%9.7%2.1%
Jan 202666.4%23.3%8.5%1.8%
Feb 202672.4%17.7%7.9%2%
Mar 202676.2%16.1%5.9%1.8%
Apr 202672.5%17.8%7.9%1.7%
May 202672.3%18.9%6.9%1.8%
Jun 202667.7%21.8%8%2.5%
Jul 202671.1%18.3%8.2%2.5%
Aug 202670.3%18.8%8.4%2.6%
Sep 2026————

  1. 1.Mad Butcher

    70.3%

    held 1st · 30.4K estimated branded searches · -3.6% vs prior month · -0.8 points

  2. 2.Westmere Butchery

    18.8%

    held 2nd · 8.1K estimated branded searches · 0% vs prior month · +0.5 points

  3. 3.The Aussie Butcher

    8.4%

    held 3rd · 3.6K estimated branded searches · 0% vs prior month · +0.2 points

  4. 4.Neat Meat

    2.6%

    held 4th · 1.1K estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between The Aussie Butcher and its closest rivals

How has branded search demand for The Aussie Butcher changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Aussie Butcher in New Zealand fell from 4.4K to 3.6K.
  • Across the 11 months ending August 2026, The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand increased from 6.2% to 8.4%.
  • Across the 11 months ending August 2026, The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand peaked at 9.7% in December 2025 and was lowest at 5.9% in March 2026.

How did search popularity change for New Zealand butcher chains in August 2026?

  1. In August 2026, Mad Butcher lost estimated Share of Search among butcher chains in New Zealand, from 71.1% to 70.3%.

  2. The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 6.9% to 8.4% in August 2026.

  3. Neat Meat’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.

  4. Estimated monthly branded searches for Westmere Butchery in New Zealand fell 55.2% over 11 measured months, from 18.1K to 8.1K in August 2026.

How is The Aussie Butcher measured?

Brandwave collects information about searches that people make online using The Aussie Butcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • aussie butcher
  • the aussie butcher near me
  • the aussie butcher nz

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How the Brand Demand Index is measured

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