How popular isMad Butcher in search?
In August 2026, there were an estimated 30.4K branded searches for Mad Butcher in New Zealand which is down 36.2% over the last 11 months. Mad Butcher holds 70.3% estimated Share of Search among New Zealand butcher chains and is ranked 1st of 4 competitors for search popularity.
Mad Butcher70.3%
Westmere Butchery18.8%
The Aussie Butcher8.4%
Neat Meat2.6%
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Which butcher chains compete with Mad Butcher?
Share of Search by month for Mad Butcher, Westmere Butchery, The Aussie Butcher, Neat Meat. The figures are in the table below the chart.
View monthly share of search table
| Month | Mad Butcher | Westmere Butchery | The Aussie Butcher | Neat Meat |
|---|---|---|---|---|
| Oct 2025 | 66.8% | 25.4% | 6.2% | 1.6% |
| Nov 2025 | 66.5% | 23.2% | 8.5% | 1.8% |
| Dec 2025 | 61.5% | 26.6% | 9.7% | 2.1% |
| Jan 2026 | 66.4% | 23.3% | 8.5% | 1.8% |
| Feb 2026 | 72.4% | 17.7% | 7.9% | 2% |
| Mar 2026 | 76.2% | 16.1% | 5.9% | 1.8% |
| Apr 2026 | 72.5% | 17.8% | 7.9% | 1.7% |
| May 2026 | 72.3% | 18.9% | 6.9% | 1.8% |
| Jun 2026 | 67.7% | 21.8% | 8% | 2.5% |
| Jul 2026 | 71.1% | 18.3% | 8.2% | 2.5% |
| Aug 2026 | 70.3% | 18.8% | 8.4% | 2.6% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 30.4K | -3.6% | -0.8 points | |
| 2, held 2nd | 18.8% | 8.1K | 0% | +0.5 points | |
| 3, held 3rd | 8.4% | 3.6K | 0% | +0.2 points | |
| 4, held 4th | 2.6% | 1.1K | 0% | +0.1 points |
70.3%
held 1st · 30.4K estimated branded searches · -3.6% vs prior month · -0.8 points
18.8%
held 2nd · 8.1K estimated branded searches · 0% vs prior month · +0.5 points
8.4%
held 3rd · 3.6K estimated branded searches · 0% vs prior month · +0.2 points
2.6%
held 4th · 1.1K estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Mad Butcher and its closest rivals
How has branded search demand for Mad Butcher changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mad Butcher in New Zealand fell from 47.6K to 30.4K.
- Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand increased from 66.8% to 70.3%.
- Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand peaked at 76.2% in March 2026 and was lowest at 61.5% in December 2025.
How did search popularity change for New Zealand butcher chains in August 2026?
4 changes
In August 2026, Mad Butcher lost estimated Share of Search among butcher chains in New Zealand, from 71.1% to 70.3%.
The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 6.9% to 8.4% in August 2026.
Neat Meat’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.
Estimated monthly branded searches for Westmere Butchery in New Zealand fell 55.2% over 11 measured months, from 18.1K to 8.1K in August 2026.
How is Mad Butcher measured?
Brandwave collects information about searches that people make online using Mad Butcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- ferry road mad butcher
- mad butcher
- mad butcher bbq packs
- mad butcher chicken
- mad butcher deals
- mad butcher delivery
- mad butcher fenton street
- mad butcher ferry road
- mad butcher hours
- mad butcher locations
- mad butcher lower hutt
- mad butcher madmarket
- mad butcher meat
- mad butcher near me
- mad butcher nz
- mad butcher online
- mad butcher opening hours
- mad butcher palmerston
- mad butcher palmy
- mad butcher shops
- mad butcher special
- mad butcher te ngae
- madbutcher
- madbutcher co nz
- madbutcher nz
- the mad butcher ferry road
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Is Mad Butcher your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.