Brandwave

The Kiwi Butcher Shop vs Westmere Butchery:Which is more popular?

In September 2026, Westmere Butchery had more branded searches than The Kiwi Butcher Shop among sausage and smallgoods brands in New Zealand. Westmere Butchery had about 8,100 branded searches, while The Kiwi Butcher Shop had 390. Westmere Butchery made up 51.3% of all sausage and smallgoods brand searches we track, and The Kiwi Butcher Shop accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about sausage and smallgoods brands, The Kiwi Butcher Shop appeared in three of the five answers and Westmere Butchery in two. The Kiwi Butcher Shop was mentioned before Westmere Butchery in three out of four answers.

Among sausage and smallgoods brands in New Zealand in September 2026

Who do people search for more?

Westmere Butchery, about 21 searches for every 1 for The Kiwi Butcher Shop

Westmere Butchery 8.1K searchesThe Kiwi Butcher Shop 390 searches

Who does AI mention more?

The Kiwi Butcher Shop, mentioned in 3 of 5 answers, Westmere Butchery in 2

The Kiwi Butcher Shop in 3 of 5Westmere Butchery in 2 of 5

Who does AI recommend more?

The Kiwi Butcher Shop, named ahead of Westmere Butchery in 3 of 4 answers

The Kiwi Butcher Shop first in 3Westmere Butchery first in 1

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Top sausage and smallgoods brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Kiwi Butcher Shop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Westmere Butchery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Kiwi Butcher Shop was listed before Westmere Butchery in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hellers1st
  2. The Kiwi Butcher Shop2nd
  3. Westmere Butchery3rd
  4. Verkerks4th
  5. Swiss Deli5th
  6. Freedom Farms–
  7. Primo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sausage and smallgoods brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Kiwi Butcher Shop or Westmere Butchery more popular in search?

This chart shows how often people search Google for The Kiwi Butcher Shop and Westmere Butchery by name. Each line represents a brand's share of searches for all seven sausage and smallgoods brands we track, month by month, from searches in New Zealand.

The Kiwi Butcher Shop and Westmere Butchery among sausage and smallgoods brands in New Zealand, by month

Share of searches by month for Westmere Butchery, The Kiwi Butcher Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthWestmere ButcheryHellersVerkerksSwiss DeliThe Kiwi Butcher ShopFreedom FarmsPrimo
Oct 202566.6%15.9%10.9%3.7%1.8%1.1%0.07%
Nov 202561.8%17.7%12%3.7%2%2.7%0.13%
Dec 202563.2%17.1%9.6%3.7%1.7%4.7%0.06%
Jan 202659.5%19.4%14.1%3.5%2.4%0.96%0.08%
Feb 202654.9%22.1%16%4%1.8%1.1%0.11%
Mar 202652.5%22.3%17.9%3.8%2.1%1.3%0.11%
Apr 202657.2%18.7%16.6%4.2%2.3%0.98%0.12%
May 202654.9%22%16.1%4%1.8%1.2%0.11%
Jun 202655.7%20.9%16.2%4.1%1.8%1.2%0.11%
Jul 202650.1%23.7%18.4%4.5%2%1.3%0.06%
Aug 202652.1%23.6%16.1%3.8%2.5%1.7%0.13%
Sep 202651.3%24.5%15.8%3.7%2.5%2%0.19%

How has the The Kiwi Butcher Shop and Westmere Butchery comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sausage and smallgoods brands in September 2026?

2 changes
  1. In September 2026, Westmere Butchery lost share of searches among sausage and smallgoods brands in New Zealand, from 52.1% to 51.3%.

  2. Estimated monthly branded searches for The Kiwi Butcher Shop in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Kiwi Butcher Shop’s and Westmere Butchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Kiwi Butcher Shop

1 branded search term

  • the kiwi butcher shop

Westmere Butchery

2 branded search terms

  • westmere butchery
  • westmerebutchery

How the Brand Demand Index is measured

Other head-to-heads among sausage and smallgoods brands

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