Brandwave

Hellers vs Verkerks:Which is more popular?

In September 2026, Hellers had more branded searches than Verkerks among sausage and smallgoods brands in New Zealand. Hellers had about 3,870 branded searches, while Verkerks had 2,500. Hellers made up 24.5% of all sausage and smallgoods brand searches we track, and Verkerks accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about sausage and smallgoods brands, Hellers appeared in four of the five answers and Verkerks in two. Hellers was mentioned before Verkerks in every answer.

Among sausage and smallgoods brands in New Zealand in September 2026

Who do people search for more?

Hellers, about 55% more searches than Verkerks

Hellers 3.9K searchesVerkerks 2.5K searches

Who does AI mention more?

Hellers, mentioned in 4 of 5 answers, Verkerks in 2

Hellers in 4 of 5Verkerks in 2 of 5

Who does AI recommend more?

Hellers, named ahead of Verkerks in every answer

Hellers first in 4Verkerks never first

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Top sausage and smallgoods brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hellers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Verkerks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hellers was listed before Verkerks in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hellers1st
  2. The Kiwi Butcher Shop2nd
  3. Westmere Butchery3rd
  4. Verkerks4th
  5. Swiss Deli5th
  6. Freedom Farms–
  7. Primo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sausage and smallgoods brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hellers or Verkerks more popular in search?

This chart shows how often people search Google for Hellers and Verkerks by name. Each line represents a brand's share of searches for all seven sausage and smallgoods brands we track, month by month, from searches in New Zealand.

Hellers and Verkerks among sausage and smallgoods brands in New Zealand, by month

Share of searches by month for Hellers, Verkerks. The figures are in the table below the chart.

View monthly share of searches table
MonthWestmere ButcheryHellersVerkerksSwiss DeliThe Kiwi Butcher ShopFreedom FarmsPrimo
Oct 202566.6%15.9%10.9%3.7%1.8%1.1%0.07%
Nov 202561.8%17.7%12%3.7%2%2.7%0.13%
Dec 202563.2%17.1%9.6%3.7%1.7%4.7%0.06%
Jan 202659.5%19.4%14.1%3.5%2.4%0.96%0.08%
Feb 202654.9%22.1%16%4%1.8%1.1%0.11%
Mar 202652.5%22.3%17.9%3.8%2.1%1.3%0.11%
Apr 202657.2%18.7%16.6%4.2%2.3%0.98%0.12%
May 202654.9%22%16.1%4%1.8%1.2%0.11%
Jun 202655.7%20.9%16.2%4.1%1.8%1.2%0.11%
Jul 202650.1%23.7%18.4%4.5%2%1.3%0.06%
Aug 202652.1%23.6%16.1%3.8%2.5%1.7%0.13%
Sep 202651.3%24.5%15.8%3.7%2.5%2%0.19%

How has the Hellers and Verkerks comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sausage and smallgoods brands in September 2026?

2 changes

  1. In September 2026, Hellers gained share of searches among sausage and smallgoods brands in New Zealand, from 23.6% to 24.5%.

  2. Estimated monthly branded searches for Verkerks in New Zealand fell 15.3% over 12 measured months, from 3K to 2.5K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Hellers’ and Verkerks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hellers

14 branded search terms

  • hellers
  • hellers bacon
  • hellers cheerios
  • hellers cheese kransky
  • hellers chicken
  • hellers chorizo
  • hellers frankfurters
  • hellers ham
  • hellers kransky
  • hellers limited
  • hellers pulled pork
  • hellers salami
  • hellers sausage
  • hellers spanish chorizo

Verkerks

8 branded search terms

  • verkerks
  • verkerks cheese kransky
  • verkerks chorizo
  • verkerks danish salami
  • verkerks frankfurters
  • verkerks kransky
  • verkerks salami
  • verkerks sausages

How the Brand Demand Index is measured

Other head-to-heads among sausage and smallgoods brands

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