Hellers vs Swiss Deli:Which is more popular?

Name: Hellers vs Swiss Deli: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Hellers had more branded searches than Swiss Deli among sausage and smallgoods brands in New Zealand. Hellers had about 3,870 branded searches, while Swiss Deli had 590. Hellers made up 24.5% of all sausage and smallgoods brand searches we track, and Swiss Deli accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about sausage and smallgoods brands, Hellers appeared in four of the five answers and Swiss Deli in two. Hellers was mentioned before Swiss Deli in every answer.

Among sausage and smallgoods brands in New Zealand in September 2026

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Top sausage and smallgoods brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hellers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Swiss Deli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hellers was listed before Swiss Deli in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hellers	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
The Kiwi Butcher Shop	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Westmere Butchery	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Verkerks	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Swiss Deli	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Freedom Farms	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Primo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sausage and smallgoods brands

5 answers

Asked ChatGPT
“Which sausage or smallgoods brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sausage and smallgoods brands in New Zealand?”
Asked ChatGPT
“What's the best sausage or smallgoods brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best bacon nz”
Searched Google, AI Overview
“smallgoods nz”
1. 1Westmere Butchery
2. 2Hellers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hellers or Swiss Deli more popular in search?

This chart shows how often people search Google for Hellers and Swiss Deli by name. Each line represents a brand's share of searches for all seven sausage and smallgoods brands we track, month by month, from searches in New Zealand.

Hellers and Swiss Deli among sausage and smallgoods brands in New Zealand, by month

Month	Westmere Butchery	Hellers	Verkerks	Swiss Deli	The Kiwi Butcher Shop	Freedom Farms	Primo
Oct 2025	66.6%	15.9%	10.9%	3.7%	1.8%	1.1%	0.07%
Nov 2025	61.8%	17.7%	12%	3.7%	2%	2.7%	0.13%
Dec 2025	63.2%	17.1%	9.6%	3.7%	1.7%	4.7%	0.06%
Jan 2026	59.5%	19.4%	14.1%	3.5%	2.4%	0.96%	0.08%
Feb 2026	54.9%	22.1%	16%	4%	1.8%	1.1%	0.11%
Mar 2026	52.5%	22.3%	17.9%	3.8%	2.1%	1.3%	0.11%
Apr 2026	57.2%	18.7%	16.6%	4.2%	2.3%	0.98%	0.12%
May 2026	54.9%	22%	16.1%	4%	1.8%	1.2%	0.11%
Jun 2026	55.7%	20.9%	16.2%	4.1%	1.8%	1.2%	0.11%
Jul 2026	50.1%	23.7%	18.4%	4.5%	2%	1.3%	0.06%
Aug 2026	52.1%	23.6%	16.1%	3.8%	2.5%	1.7%	0.13%
Sep 2026	51.3%	24.5%	15.8%	3.7%	2.5%	2%	0.19%

How has the Hellers and Swiss Deli comparison changed over the last 12 months?

3 findings

Hellers was ahead of Swiss Deli in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Hellers’ share of searches among sausage and smallgoods brands in New Zealand moved from 15.9% to 24.5%, and its estimated monthly branded searches moved from 4.3K to 3.9K.
Across the 12 months ending September 2026, Swiss Deli’s share of searches among sausage and smallgoods brands in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 1K to 590.

How did search popularity change for New Zealand sausage and smallgoods brands in September 2026?

2 changes

In September 2026, Hellers gained share of searches among sausage and smallgoods brands in New Zealand, from 23.6% to 24.5%.
Estimated monthly branded searches for Swiss Deli in New Zealand fell 41% over 12 measured months, from 1K to 590 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Hellers’ and Swiss Deli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.