Hellers vs Westmere Butchery:Which is more popular?
In September 2026, Westmere Butchery had more branded searches than Hellers among sausage and smallgoods brands in New Zealand. Westmere Butchery had about 8,100 branded searches, while Hellers had 3,870. Westmere Butchery made up 51.3% of all sausage and smallgoods brand searches we track, and Hellers accounted for 24.5%. When we asked ChatGPT and Google AI Overviews about sausage and smallgoods brands, Hellers appeared in four of the five answers and Westmere Butchery in two. Hellers was mentioned before Westmere Butchery in three out of four answers.
Who do people search for more?
Westmere Butchery, about 2 searches for every 1 for Hellers
Who does AI mention more?
Hellers, mentioned in 4 of 5 answers, Westmere Butchery in 2
Who does AI recommend more?
Hellers, named ahead of Westmere Butchery in 3 of 4 answers
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Top sausage and smallgoods brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hellers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Westmere Butchery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hellers was listed before Westmere Butchery in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sausage and smallgoods brands
5 answers
Asked ChatGPT
“Which sausage or smallgoods brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sausage and smallgoods brands in New Zealand?”
Asked ChatGPT
“What's the best sausage or smallgoods brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best bacon nz”
Searched Google, AI Overview
“smallgoods nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hellers or Westmere Butchery more popular in search?
This chart shows how often people search Google for Hellers and Westmere Butchery by name. Each line represents a brand's share of searches for all seven sausage and smallgoods brands we track, month by month, from searches in New Zealand.
Share of searches by month for Westmere Butchery, Hellers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Westmere Butchery | Hellers | Verkerks | Swiss Deli | The Kiwi Butcher Shop | Freedom Farms | Primo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 15.9% | 10.9% | 3.7% | 1.8% | 1.1% | 0.07% |
| Nov 2025 | 61.8% | 17.7% | 12% | 3.7% | 2% | 2.7% | 0.13% |
| Dec 2025 | 63.2% | 17.1% | 9.6% | 3.7% | 1.7% | 4.7% | 0.06% |
| Jan 2026 | 59.5% | 19.4% | 14.1% | 3.5% | 2.4% | 0.96% | 0.08% |
| Feb 2026 | 54.9% | 22.1% | 16% | 4% | 1.8% | 1.1% | 0.11% |
| Mar 2026 | 52.5% | 22.3% | 17.9% | 3.8% | 2.1% | 1.3% | 0.11% |
| Apr 2026 | 57.2% | 18.7% | 16.6% | 4.2% | 2.3% | 0.98% | 0.12% |
| May 2026 | 54.9% | 22% | 16.1% | 4% | 1.8% | 1.2% | 0.11% |
| Jun 2026 | 55.7% | 20.9% | 16.2% | 4.1% | 1.8% | 1.2% | 0.11% |
| Jul 2026 | 50.1% | 23.7% | 18.4% | 4.5% | 2% | 1.3% | 0.06% |
| Aug 2026 | 52.1% | 23.6% | 16.1% | 3.8% | 2.5% | 1.7% | 0.13% |
| Sep 2026 | 51.3% | 24.5% | 15.8% | 3.7% | 2.5% | 2% | 0.19% |
How has the Hellers and Westmere Butchery comparison changed over the last 12 months?
3 findings
- Westmere Butchery was ahead of Hellers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hellers’ share of searches among sausage and smallgoods brands in New Zealand moved from 15.9% to 24.5%, and its estimated monthly branded searches moved from 4.3K to 3.9K.
- Across the 12 months ending September 2026, Westmere Butchery’s share of searches among sausage and smallgoods brands in New Zealand moved from 66.6% to 51.3%, and its estimated monthly branded searches moved from 18.1K to 8.1K.
How did search popularity change for New Zealand sausage and smallgoods brands in September 2026?
2 changes
In September 2026, Hellers gained share of searches among sausage and smallgoods brands in New Zealand, from 23.6% to 24.5%.
In September 2026, Westmere Butchery lost share of searches among sausage and smallgoods brands in New Zealand, from 52.1% to 51.3%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Hellers’ and Westmere Butchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hellers
14 branded search terms
- hellers
- hellers bacon
- hellers cheerios
- hellers cheese kransky
- hellers chicken
- hellers chorizo
- hellers frankfurters
- hellers ham
- hellers kransky
- hellers limited
- hellers pulled pork
- hellers salami
- hellers sausage
- hellers spanish chorizo
Westmere Butchery
2 branded search terms
- westmere butchery
- westmerebutchery
Other head-to-heads among sausage and smallgoods brands
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