Brandwave

How popular isFreedom Farms?

In September 2026, people searched for Freedom Farms by name about 320 times in New Zealand, a 10.3% increase from the previous year. These searches made up 2% of all New Zealand sausage and smallgoods brand searches, placing Freedom Farms sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sausage and smallgoods brands, Freedom Farms did not appear in any of the answers.

Search and AI answers in September 2026

Freedom Farms is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. Westmere ButcheryShare of searches 51.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. HellersShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. VerkerksShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Swiss DeliShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Freedom FarmsShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top sausage and smallgoods brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freedom Farms did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hellers1st
  2. The Kiwi Butcher Shop2nd
  3. Westmere Butchery3rd
  4. Verkerks4th
  5. Swiss Deli5th
  6. Freedom Farms–
  7. Primo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sausage and smallgoods brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sausage and smallgoods brands compete with Freedom Farms?

Freedom Farms against sausage and smallgoods brands in New Zealand, by month

Share of searches by month for Westmere Butchery, Hellers, Verkerks, Swiss Deli, The Kiwi Butcher Shop, Freedom Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthWestmere ButcheryHellersVerkerksSwiss DeliThe Kiwi Butcher ShopFreedom FarmsPrimo
Oct 202566.6%15.9%10.9%3.7%1.8%1.1%0.07%
Nov 202561.8%17.7%12%3.7%2%2.7%0.13%
Dec 202563.2%17.1%9.6%3.7%1.7%4.7%0.06%
Jan 202659.5%19.4%14.1%3.5%2.4%0.96%0.08%
Feb 202654.9%22.1%16%4%1.8%1.1%0.11%
Mar 202652.5%22.3%17.9%3.8%2.1%1.3%0.11%
Apr 202657.2%18.7%16.6%4.2%2.3%0.98%0.12%
May 202654.9%22%16.1%4%1.8%1.2%0.11%
Jun 202655.7%20.9%16.2%4.1%1.8%1.2%0.11%
Jul 202650.1%23.7%18.4%4.5%2%1.3%0.06%
Aug 202652.1%23.6%16.1%3.8%2.5%1.7%0.13%
Sep 202651.3%24.5%15.8%3.7%2.5%2%0.19%

  1. 1.Westmere Butchery

    51.3%

    Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Hellers

    24.5%

    Held 2nd. 3.9K estimated branded searches, +5.4% vs prior month. Share +0.9 points.

  3. 3.Verkerks

    15.8%

    Held 3rd. 2.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Swiss Deli

    3.7%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.The Kiwi Butcher Shop

    2.5%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Freedom Farms

    2%

    Held 6th. 320 estimated branded searches, +18.5% vs prior month. Share +0.3 points.

  7. 7.Primo

    0.19%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Freedom Farms and its closest rivals

Every comparison with Freedom Farms

5 comparisons

How has branded search demand for Freedom Farms changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Freedom Farms in New Zealand rose from 290 to 320.
  • Across the 12 months ending September 2026, Freedom Farms’ share of searches among sausage and smallgoods brands in New Zealand increased from 1.1% to 2%.
  • Across the 12 months ending September 2026, Freedom Farms’ share of searches among sausage and smallgoods brands in New Zealand peaked at 4.7% in December 2025 and was lowest at 0.96% in January 2026.

How did search popularity change for New Zealand sausage and smallgoods brands in September 2026?

6 changes

  1. In September 2026, Hellers gained share of searches among sausage and smallgoods brands in New Zealand, from 23.6% to 24.5%.

  2. In September 2026, Westmere Butchery lost share of searches among sausage and smallgoods brands in New Zealand, from 52.1% to 51.3%.

  3. Freedom Farms’ share of searches among sausage and smallgoods brands in New Zealand has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.

  4. Estimated monthly branded searches for Primo in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  5. Estimated monthly branded searches for Swiss Deli in New Zealand fell 41% over 12 measured months, from 1K to 590 in September 2026.

  6. Estimated monthly branded searches for The Kiwi Butcher Shop in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Freedom Farms’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Freedom Farms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freedom farms
  • freedom farms bacon
  • freedom farms ham
  • freedom farms sausages
  • freedomfarms

Do you work for Freedom Farms? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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