Primo vs Swiss Deli:Which is more popular?
In September 2026, Swiss Deli had more branded searches than Primo among sausage and smallgoods brands in New Zealand. Swiss Deli had about 590 branded searches, while Primo had 30. Swiss Deli made up 3.7% of all sausage and smallgoods brand searches we track, and Primo accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about sausage and smallgoods brands, Swiss Deli appeared in two of the five answers and Primo in none.
Who do people search for more?
Swiss Deli, about 20 searches for every 1 for Primo
Who does AI mention more?
Swiss Deli, mentioned in 2 of 5 answers, Primo in 0
Who does AI recommend more?
Swiss Deli, the only one of the two named
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Top sausage and smallgoods brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Swiss Deli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Primo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sausage and smallgoods brands
5 answers
Asked ChatGPT
“Which sausage or smallgoods brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sausage and smallgoods brands in New Zealand?”
Asked ChatGPT
“What's the best sausage or smallgoods brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best bacon nz”
Searched Google, AI Overview
“smallgoods nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Primo or Swiss Deli more popular in search?
This chart shows how often people search Google for Primo and Swiss Deli by name. Each line represents a brand's share of searches for all seven sausage and smallgoods brands we track, month by month, from searches in New Zealand.
Share of searches by month for Swiss Deli, Primo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Westmere Butchery | Hellers | Verkerks | Swiss Deli | The Kiwi Butcher Shop | Freedom Farms | Primo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 15.9% | 10.9% | 3.7% | 1.8% | 1.1% | 0.07% |
| Nov 2025 | 61.8% | 17.7% | 12% | 3.7% | 2% | 2.7% | 0.13% |
| Dec 2025 | 63.2% | 17.1% | 9.6% | 3.7% | 1.7% | 4.7% | 0.06% |
| Jan 2026 | 59.5% | 19.4% | 14.1% | 3.5% | 2.4% | 0.96% | 0.08% |
| Feb 2026 | 54.9% | 22.1% | 16% | 4% | 1.8% | 1.1% | 0.11% |
| Mar 2026 | 52.5% | 22.3% | 17.9% | 3.8% | 2.1% | 1.3% | 0.11% |
| Apr 2026 | 57.2% | 18.7% | 16.6% | 4.2% | 2.3% | 0.98% | 0.12% |
| May 2026 | 54.9% | 22% | 16.1% | 4% | 1.8% | 1.2% | 0.11% |
| Jun 2026 | 55.7% | 20.9% | 16.2% | 4.1% | 1.8% | 1.2% | 0.11% |
| Jul 2026 | 50.1% | 23.7% | 18.4% | 4.5% | 2% | 1.3% | 0.06% |
| Aug 2026 | 52.1% | 23.6% | 16.1% | 3.8% | 2.5% | 1.7% | 0.13% |
| Sep 2026 | 51.3% | 24.5% | 15.8% | 3.7% | 2.5% | 2% | 0.19% |
How has the Primo and Swiss Deli comparison changed over the last 12 months?
3 findings
- Swiss Deli was ahead of Primo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Primo’s share of searches among sausage and smallgoods brands in New Zealand moved from 0.07% to 0.19%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending September 2026, Swiss Deli’s share of searches among sausage and smallgoods brands in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 1K to 590.
How did search popularity change for New Zealand sausage and smallgoods brands in September 2026?
2 changes
Estimated monthly branded searches for Primo in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Swiss Deli in New Zealand fell 41% over 12 measured months, from 1K to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Primo’s and Swiss Deli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Primo
2 branded search terms
- primo ham
- primo sausages
Swiss Deli
1 branded search term
- swiss deli
Other head-to-heads among sausage and smallgoods brands
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