Brandwave

How popular isHydralyte?

In October 2026, people searched for Hydralyte by name about 5,710 times in New Zealand, a 55.2% increase from the previous year. These searches made up 57.6% of all New Zealand electrolyte and hydration brand searches, placing Hydralyte first out of five brands. When we asked both ChatGPT and Google AI Overviews about electrolyte and hydration brands, Hydralyte appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

Hydralyte is the most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. HydralyteShare of searches 57.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Pure Sports NutritionShare of searches 26.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. Liquid I.V.Share of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. LMNTShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. NuunShare of searches 0.72%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top electrolyte and hydration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydralyte was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hydralyte is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pure Sports Nutrition1st
  2. Hydralyte2nd
  3. LMNT3rd
  4. Liquid I.V.–
  5. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydralyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pure Sports Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid I.V.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrolyte and hydration brands

5 answers

  • Asked ChatGPT

    “Which hydration electrolyte brand should I buy in New Zealand?”

    1. 1Hydralyte

  • Asked ChatGPT

    “What are the best hydration electrolyte brands in New Zealand?”

    1. 1Pure Sports Nutrition
    2. 2LMNT
    3. 3Hydralyte

  • Asked ChatGPT

    “What's the best hydration electrolyte brand in New Zealand for sport recovery?”

    1. Searched Google, AI Overview

      “hydration drinks nz”

      1. 1Pure Sports Nutrition
      2. 2Hydralyte

    2. Searched Google, AI Overview

      “electrolyte powder nz”

      1. 1Hydralyte

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Hydralyte compared with other New Zealand electrolyte and hydration brands?

    Hydralyte against electrolyte and hydration brands in New Zealand, by month

    Share of searches by month for Hydralyte, Pure Sports Nutrition, Liquid I.V., LMNT. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHydralytePure Sports NutritionLiquid I.V.LMNTNuun
    Nov 202549.7%30.7%8.1%10.1%1.4%
    Dec 202554.5%26.8%8.7%8.7%1.3%
    Jan 202650.3%29%7.7%11.7%1.3%
    Feb 202649.7%31.1%8.1%9.9%1.2%
    Mar 202645.2%31.4%10.8%11.6%0.98%
    Apr 202644.8%33.3%8.8%11.6%1.5%
    May 202647.4%28.6%11.3%11.6%1.1%
    Jun 202645.7%24.8%18.5%10.1%0.85%
    Jul 202651.3%24.8%11.8%10.9%1.2%
    Aug 202658.5%24.9%8.4%7.7%0.58%
    Sep 202655.3%29.1%8.5%6.2%0.94%
    Oct 202657.6%26.3%9.1%6.4%0.72%

    1. 1.Hydralyte

      57.6%

      Held 1st. 5.6K estimated branded searches, +18.9% vs prior month. Share +2.3 points.

    2. 2.Pure Sports Nutrition

      26.3%

      Held 2nd. 2.5K estimated branded searches, +3.2% vs prior month. Share -2.8 points.

    3. 3.Liquid I.V.

      9.1%

      Held 3rd. 880 estimated branded searches, +22.2% vs prior month. Share +0.6 points.

    4. 4.LMNT

      6.4%

      Held 4th. 620 estimated branded searches, +17% vs prior month. Share +0.1 points.

    5. 5.Nuun

      0.72%

      Held 5th. 70 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

    Compare popularity between Hydralyte and its closest rivals

    Every comparison with Hydralyte

    8 comparisons

    How has branded search demand for Hydralyte changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Hydralyte in New Zealand rose from 3.7K to 5.7K.
    • Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte and hydration brands in New Zealand increased from 49.7% to 57.6%.
    • Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte and hydration brands in New Zealand peaked at 58.5% in August 2026 and was lowest at 44.8% in April 2026.

    How did search popularity change for New Zealand electrolyte and hydration brands in October 2026?

    5 changes

    1. In October 2026, Hydralyte gained share of searches among electrolyte and hydration brands in New Zealand, from 55.3% to 57.6%.

    2. In October 2026, Liquid I.V. gained share of searches among electrolyte and hydration brands in New Zealand, from 8.5% to 9.1%.

    3. In October 2026, Pure Sports Nutrition lost share of searches among electrolyte and hydration brands in New Zealand, from 29.1% to 26.3%.

    4. Estimated monthly branded searches for Nuun in New Zealand fell 30% over 12 measured months, from 100 to 70 in October 2026.

    5. Estimated monthly branded searches for LMNT in New Zealand fell 16.2% over 12 measured months, from 740 to 620 in October 2026.

    How are Hydralyte’s branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using Hydralyte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hydralyte
    • hydralyte electrolytes
    • hydralyte hydration
    • hydralyte ice blocks
    • hydralyte powder
    • hydralyte rehydration
    • hydralyte sachets
    • hydralyte sports drink
    • hydralyte tablets
    • hydralyte woolies

    Do you work for Hydralyte? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Hydralyte compete?

    Hydralyte is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Electrolyte drink brands3rd of 818.1%Show ranking
    Sports and hydration drink brands2nd of 531.8%Show ranking
    Electrolyte and hydration brands1st of 557.6%Shown above
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