Hydralyte vs Pure Sports Nutrition:Which is more popular by branded search in New Zealand?
In August 2026, Hydralyte had more branded searches than Pure Sports Nutrition among sports and hydration drink brands in New Zealand. Hydralyte was estimated to have 6.4K branded searches compared to Pure Sports Nutrition’s 2.4K, and held a 29.9% Share of Search versus Pure Sports Nutrition’s 11.1%.
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Which is more popular in search, Hydralyte or Pure Sports Nutrition?
Compare the sports drink and electrolyte brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydralyte, Pure Sports Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Powerade | Hydralyte | Gatorade | Pure Sports Nutrition | Liquid I.V. |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 27.4% | 16.2% | 13.3% | 6.7% |
| Nov 2025 | 35.9% | 29.9% | 15.7% | 12.2% | 6.3% |
| Dec 2025 | 31.7% | 35% | 16.6% | 10.6% | 6.2% |
| Jan 2026 | 31.3% | 33.4% | 15.6% | 12.8% | 7% |
| Feb 2026 | 34.1% | 29.3% | 17.6% | 12.7% | 6.4% |
| Mar 2026 | 31.3% | 26.9% | 16.8% | 17% | 8% |
| Apr 2026 | 32.6% | 28.4% | 18.2% | 14% | 6.9% |
| May 2026 | 39.7% | 25.1% | 18.1% | 10.3% | 6.7% |
| Jun 2026 | 37.8% | 24.9% | 15.4% | 9.9% | 11.9% |
| Jul 2026 | 33.8% | 30.8% | 16.1% | 10.4% | 8.9% |
| Aug 2026 | 36.5% | 29.9% | 17.2% | 11.1% | 5.3% |
| Sep 2026 | — | — | — | — | — |
How has the Hydralyte and Pure Sports Nutrition comparison changed over the last 12 months?
3 findings
- Hydralyte was ahead of Pure Sports Nutrition in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand moved from 27.4% to 29.9%, and its estimated monthly branded searches moved from 4K to 6.4K.
- Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand moved from 13.3% to 11.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for New Zealand sports and hydration drink brands in August 2026?
2 changes
In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.
In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Hydralyte’s and Pure Sports Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydralyte
13 branded search terms
- hydralyte
- hydralyte electrolytes
- hydralyte hydration
- hydralyte ice blocks
- hydralyte near me
- hydralyte nz
- hydralyte online
- hydralyte powder
- hydralyte rehydration
- hydralyte sachets
- hydralyte sports drink
- hydralyte tablets
- hydralyte woolies
Pure Sports Nutrition
7 branded search terms
- pure electrolyte
- pure sports nutrition
- pure sports nutrition electrolytes
- pure sports nutrition gels
- pure sports nutrition near me
- pure sports nutrition nz
- puresportsnutrition
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