Brandwave

How popular isHydralyte in search?

In August 2026, there were an estimated 6.4K branded searches for Hydralyte in New Zealand which is up 61.2% over the last 11 months. Hydralyte holds 75% estimated Share of Search among New Zealand electrolyte and hydration brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Hydralyte75%
  2. Liquid I.V.13.3%
  3. LMNT10%
  4. Nuun1.6%
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Which electrolyte and hydration brands compete with Hydralyte?

Hydralyte against electrolyte and hydration brands in New Zealand, by month

Share of Search by month for Hydralyte, Liquid I.V., LMNT. The figures are in the table below the chart.

View monthly share of search table
MonthHydralyteLiquid I.V.LMNTNuun
Oct 202567.6%16.4%14.6%1.4%
Nov 202569.6%14.6%14.3%1.6%
Dec 202574%13.1%11.4%1.4%
Jan 202668.7%14.4%15.5%1.4%
Feb 202669.7%15.1%13.4%1.8%
Mar 202664.2%19.1%15.3%1.5%
Apr 202666.2%16.1%15.9%1.8%
May 202665.7%17.5%14.6%2.3%
Jun 202657.9%27.7%12.3%2.1%
Jul 202665.6%18.9%12.8%2.7%
Aug 202675%13.3%10%1.6%
Sep 2026————

  1. 1.Hydralyte

    75%

    held 1st · 6.4K estimated branded searches · +33.4% vs prior month · +9.5 points

  2. 2.Liquid I.V.

    13.3%

    held 2nd · 1.1K estimated branded searches · -18% vs prior month · -5.6 points

  3. 3.LMNT

    10%

    held 3rd · 860 estimated branded searches · -8.5% vs prior month · -2.8 points

  4. 4.Nuun

    1.6%

    held 4th · 140 estimated branded searches · -30% vs prior month · -1.1 points

Compare search popularity between Hydralyte and its closest rivals

How has branded search demand for Hydralyte changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hydralyte in New Zealand rose from 4K to 6.4K.
  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand increased from 67.6% to 75%.
  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 75% in August 2026 and was lowest at 57.9% in June 2026.

How did search popularity change for New Zealand electrolyte and hydration brands in August 2026?

  1. In August 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands in New Zealand, from 65.6% to 75%.

  2. In August 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 18.9% to 13.3%.

  3. In August 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 12.8% to 10%.

  4. In August 2026, Nuun lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 2.7% to 1.6%.

Which sports and hydration drink brands compete with Hydralyte?

Hydralyte against sports and hydration drink brands in New Zealand, by month

Share of Search by month for Powerade, Hydralyte, Gatorade, Pure Sports Nutrition, Liquid I.V.. The figures are in the table below the chart.

View monthly share of search table
MonthPoweradeHydralyteGatoradePure Sports NutritionLiquid I.V.
Oct 202536.4%27.4%16.2%13.3%6.7%
Nov 202535.9%29.9%15.7%12.2%6.3%
Dec 202531.7%35%16.6%10.6%6.2%
Jan 202631.3%33.4%15.6%12.8%7%
Feb 202634.1%29.3%17.6%12.7%6.4%
Mar 202631.3%26.9%16.8%17%8%
Apr 202632.6%28.4%18.2%14%6.9%
May 202639.7%25.1%18.1%10.3%6.7%
Jun 202637.8%24.9%15.4%9.9%11.9%
Jul 202633.8%30.8%16.1%10.4%8.9%
Aug 202636.5%29.9%17.2%11.1%5.3%
Sep 2026—————

  1. 1.Powerade

    36.5%

    held 1st · 7.9K estimated branded searches · +48.6% vs prior month · +2.7 points

  2. 2.Hydralyte

    29.9%

    held 2nd · 6.4K estimated branded searches · +33.4% vs prior month · -1 points

  3. 3.Gatorade

    17.2%

    held 3rd · 3.7K estimated branded searches · +47.2% vs prior month · +1.1 points

  4. 4.Pure Sports Nutrition

    11.1%

    held 4th · 2.4K estimated branded searches · +48.1% vs prior month · +0.8 points

  5. 5.Liquid I.V.

    5.3%

    held 5th · 1.1K estimated branded searches · -18% vs prior month · -3.6 points

Compare search popularity between Hydralyte and its closest rivals

How has branded search demand for Hydralyte changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand increased from 27.4% to 29.9%.
  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 35% in December 2025 and was lowest at 24.9% in June 2026.

How did search popularity change for New Zealand sports and hydration drink brands in August 2026?

  1. In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%.

  2. In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%.

  3. In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.

  4. In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%.

  5. In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.

How is Hydralyte measured?

Brandwave collects information about searches that people make online using Hydralyte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • hydralyte
  • hydralyte electrolytes
  • hydralyte hydration
  • hydralyte ice blocks
  • hydralyte near me
  • hydralyte nz
  • hydralyte online
  • hydralyte powder
  • hydralyte rehydration
  • hydralyte sachets
  • hydralyte sports drink
  • hydralyte tablets
  • hydralyte woolies

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