Brandwave

Horleys vs Hydralyte:Which is more popular in New Zealand?

In October 2026, Hydralyte had more branded searches than Horleys among electrolyte drink brands in New Zealand. Hydralyte had about 5,590 branded searches, while Horleys had 540. Hydralyte made up 18.1% of all electrolyte drink brand searches we track, and Horleys accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Hydralyte appeared in two of the four answers and Horleys in one. Hydralyte was mentioned before Horleys in every answer that named either.

Among electrolyte drink brands in New Zealand in October 2026

Who do people search for more?

Hydralyte, about 10 searches for every 1 for Horleys

Hydralyte 5.6K searchesHorleys 540 searches

Who does AI mention more?

Hydralyte, mentioned in 2 of 4 answers, Horleys in 1

Hydralyte in 2 of 4Horleys in 1 of 4

Who does AI recommend more?

Hydralyte, named ahead of Horleys in 2 of 2 answers

Hydralyte first in 2Horleys never first

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hydralyte was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Horleys was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hydralyte was listed before Horleys in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Hydralyte1st
  3. Pure Sports Nutrition3rd
  4. Musashi4th
  5. LMNT5th
  6. Gatorade–
  7. Horleys–
  8. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electrolyte drink brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Horleys or Hydralyte more popular in search?

This chart shows how often people search Google for Horleys and Hydralyte by name. Each line represents a brand's share of searches for all eight electrolyte drink brands we track, month by month, from searches in New Zealand.

Horleys and Hydralyte among electrolyte drink brands in New Zealand, by month

Share of searches by month for Hydralyte, Horleys. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiPoweradeHydralytePure Sports NutritionGatoradeHorleysLMNTNuun
Nov 202546.3%18.1%14.6%9%7.5%2.3%2.1%0.12%
Dec 202544.1%17.2%17.3%8.5%8.8%2.1%1.9%0.14%
Jan 202644.6%15.9%16.3%9.4%7.9%3%2.7%0.17%
Feb 202646.2%17.7%14.5%9.1%8.5%2.2%1.8%0.12%
Mar 202645.6%17.3%14.5%10%8.5%1.8%2.2%0.08%
Apr 202646%16.5%14%10.5%8.6%2.2%2.1%0.14%
May 202647.2%20.4%12%7.3%8.8%2.4%1.9%0.12%
Jun 202647.2%21%13.1%7.1%7.9%1.9%1.8%0.04%
Jul 202643.1%19.1%17%8.2%8.2%2.2%2.1%0.09%
Aug 202640.4%21.8%17.4%7.4%9.7%1.8%1.4%0.03%
Sep 202643.8%18.9%17.2%9.1%8%1.7%1.3%0.07%
Oct 202643.3%20.5%18.1%8.3%6.8%1.8%1.1%0.06%

How has branded search for Horleys and Hydralyte changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand electrolyte drink brands in October 2026?

1 change
  1. In October 2026, Hydralyte gained share of searches among electrolyte drink brands in New Zealand, from 17.2% to 18.1%.

How are Horleys’ and Hydralyte’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Horleys’ and Hydralyte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Horleys

6 branded search terms

  • horleys
  • horleys carbless crunch
  • horleys electrolytes
  • horleys replace
  • horleys sculpt
  • horleys slim shake

Hydralyte

6 branded search terms

  • hydralyte
  • hydralyte ice blocks
  • hydralyte powder
  • hydralyte sachets
  • hydralyte tablets
  • hydralyte woolies

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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