Brandwave

How popular isMusashi?

In October 2026, people searched for Musashi by name about 37,200 times in New Zealand, a 64.2% increase from the previous year. These searches made up 43.3% of all New Zealand electrolyte drink brand searches, placing Musashi first out of eight brands. When we asked both ChatGPT and Google AI Overviews about electrolyte drink brands, Musashi appeared in one of the four answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

Musashi is the most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. MusashiShare of searches 43.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. PoweradeShare of searches 20.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. HydralyteShare of searches 18.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  4. Pure Sports NutritionShare of searches 8.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. GatoradeShare of searches 6.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Musashi was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Musashi is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Hydralyte1st
  3. Pure Sports Nutrition3rd
  4. Musashi4th
  5. LMNT5th
  6. Gatorade–
  7. Horleys–
  8. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electrolyte drink brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Musashi compared with other New Zealand electrolyte drink brands?

Musashi against electrolyte drink brands in New Zealand, by month

Share of searches by month for Musashi, Powerade, Hydralyte, Pure Sports Nutrition, Gatorade. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiPoweradeHydralytePure Sports NutritionGatoradeHorleysLMNTNuun
Nov 202546.3%18.1%14.6%9%7.5%2.3%2.1%0.12%
Dec 202544.1%17.2%17.3%8.5%8.8%2.1%1.9%0.14%
Jan 202644.6%15.9%16.3%9.4%7.9%3%2.7%0.17%
Feb 202646.2%17.7%14.5%9.1%8.5%2.2%1.8%0.12%
Mar 202645.6%17.3%14.5%10%8.5%1.8%2.2%0.08%
Apr 202646%16.5%14%10.5%8.6%2.2%2.1%0.14%
May 202647.2%20.4%12%7.3%8.8%2.4%1.9%0.12%
Jun 202647.2%21%13.1%7.1%7.9%1.9%1.8%0.04%
Jul 202643.1%19.1%17%8.2%8.2%2.2%2.1%0.09%
Aug 202640.4%21.8%17.4%7.4%9.7%1.8%1.4%0.03%
Sep 202643.8%18.9%17.2%9.1%8%1.7%1.3%0.07%
Oct 202643.3%20.5%18.1%8.3%6.8%1.8%1.1%0.06%

  1. 1.Musashi

    43.3%

    Held 1st. 13.3K estimated branded searches, +12.2% vs prior month. Share -0.4 points.

  2. 2.Powerade

    20.5%

    Held 2nd. 6.3K estimated branded searches, +23.2% vs prior month. Share +1.6 points.

  3. 3.Hydralyte

    18.1%

    Held 3rd. 5.6K estimated branded searches, +19.2% vs prior month. Share +0.9 points.

  4. 4.Pure Sports Nutrition

    8.3%

    Held 4th. 2.5K estimated branded searches, +3.2% vs prior month. Share -0.8 points.

  5. 5.Gatorade

    6.8%

    Held 5th. 2.1K estimated branded searches, -3.2% vs prior month. Share -1.2 points.

  6. 6.Horleys

    1.8%

    Held 6th. 540 estimated branded searches, +14.9% vs prior month. Share 0 points.

  7. 7.LMNT

    1.1%

    Held 7th. 350 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Nuun

    0.06%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Musashi and its closest rivals

Every comparison with Musashi

14 comparisons

How has branded search demand for Musashi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Musashi in New Zealand rose from 22.6K to 37.1K.
  • Across the 12 months ending October 2026, Musashi’s share of searches among electrolyte drink brands in New Zealand decreased from 46.3% to 43.3%.
  • Across the 12 months ending October 2026, Musashi’s share of searches among electrolyte drink brands in New Zealand peaked at 47.2% in May 2026 and was lowest at 40.4% in August 2026.

How did search popularity change for New Zealand electrolyte drink brands in October 2026?

6 changes

  1. In October 2026, Powerade gained share of searches among electrolyte drink brands in New Zealand, from 18.9% to 20.5%.

  2. In October 2026, Hydralyte gained share of searches among electrolyte drink brands in New Zealand, from 17.2% to 18.1%.

  3. In October 2026, Gatorade lost share of searches among electrolyte drink brands in New Zealand, from 8% to 6.8%.

  4. In October 2026, Pure Sports Nutrition lost share of searches among electrolyte drink brands in New Zealand, from 9.1% to 8.3%.

  5. LMNT’s share of searches among electrolyte drink brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.1% in October 2026.

  6. Estimated monthly branded searches for Musashi in New Zealand rose 16.1% over 12 measured months, from 11.5K to 13.3K in October 2026.

How are Musashi’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Musashi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • musashi
  • musashi 100 whey
  • musashi creatine
  • musashi electrolytes
  • musashi energy
  • musashi fat metaboliser
  • musashi high protein
  • musashi plant protein
  • musashi pre workout
  • musashi protein
  • musashi protein powder
  • musashi protein shaker
  • musashi shred
  • musashi whey
  • musashi whey protein

Do you work for Musashi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Musashi compete?

Musashi is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sports nutrition brands1st of 954.4%Show ranking
Electrolyte drink brands1st of 843.3%Shown above
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