Brandwave

Musashi vs Myprotein:Which is more popular by branded search in New Zealand?

In August 2026, Musashi had more branded searches than Myprotein among sports nutrition brands in New Zealand. Musashi was estimated to have 29.7K branded searches compared to Myprotein’s 2.1K, and held a 47.9% Share of Search versus Myprotein’s 3.4%.

Share of Search among sports nutrition brands in New Zealand in August 2026Which is more popular in search, Musashi or Myprotein?
Musashi47.9%29.7K searches
vs
Myprotein3.4%2.1K searches
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Which is more popular in search, Musashi or Myprotein?

Compare the protein and sports nutrition brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Musashi and Myprotein among sports nutrition brands in New Zealand, by month

Share of Search by month for Musashi, Myprotein. The figures are in the table below the chart.

View monthly share of search table
MonthMusashiNZ ProteinOptimum NutritionMyproteinNutra OrganicsGhostHorleysBalance Sports Nutrition
Oct 202552.5%23.4%10.1%5.9%3.8%2.1%1.9%0.26%
Nov 202550.9%22.9%10.9%7.6%3.7%1.9%1.8%0.24%
Dec 202554.8%22%9.9%5.8%3.5%2%1.8%0.25%
Jan 202652%23.1%11.6%5.8%3.4%1.9%2%0.29%
Feb 202651.2%20.6%16.8%5.2%2.7%1.7%1.5%0.21%
Mar 202649.8%19.8%18.8%5.6%2.8%1.7%1.3%0.22%
Apr 202646.7%22.2%19.7%5.1%2.9%1.9%1.3%0.17%
May 202640.7%16.6%32.8%4.1%2.5%1.8%1.3%0.2%
Jun 202634.7%20.4%36.4%3.6%2.3%1.6%0.92%0.18%
Jul 202637.2%19.4%34.7%3.1%2.6%1.9%1.1%0.15%
Aug 202647.9%22.3%19.7%3.4%2.9%2.2%1.4%0.27%
Sep 2026————————

How has the Musashi and Myprotein comparison changed over the last 12 months?

How did search popularity change for New Zealand sports nutrition brands in August 2026?

  1. In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%.

  2. Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Musashi’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Musashi

24 branded search terms

  • musashi
  • musashi 100 whey
  • musashi 100 whey protein
  • musashi bulk protein
  • musashi creatine
  • musashi electrolytes
  • musashi energy
  • musashi fat metaboliser
  • musashi high protein
  • musashi high protein 2kg
  • musashi near me
  • musashi nz
  • musashi online
  • musashi plant protein
  • musashi pre workout
  • musashi protein
  • musashi protein powder
  • musashi protein powder nz
  • musashi protein shaker
  • musashi protein shred and burn
  • musashi shred
  • musashi shred & burn
  • musashi whey
  • musashi whey protein

Myprotein

16 branded search terms

  • myprotein
  • myprotein aus
  • myprotein clear whey isolate
  • myprotein creatine
  • myprotein impact whey
  • myprotein impact whey isolate
  • myprotein impact whey protein
  • myprotein impact whey protein powder
  • myprotein isolate
  • myprotein my
  • myprotein near me
  • myprotein nz
  • myprotein online
  • myprotein protein
  • myprotein protein powder
  • myprotein uk

How the Brand Demand Index is measured

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