Brandwave

How popular isNZ Protein?

In October 2026, people searched for NZ Protein by name about 11,200 times in New Zealand, about the same as the previous year. These searches made up 25.6% of all New Zealand sports nutrition brand searches, placing NZ Protein second out of nine brands. When we asked both ChatGPT and Google AI Overviews about sports nutrition brands, NZ Protein appeared in three of the five answers and was the most recommended of the nine.

Search and AI answers in October 2026

NZ Protein is the second most searched of 9 competitors and the most recommended in the AI answers we collected.

  1. MusashiShare of searches 54.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. NZ ProteinShare of searches 25.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Optimum NutritionShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. GhostShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MyproteinShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top sports nutrition brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NZ Protein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NZ Protein is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Protein1st
  2. Musashi2nd
  3. Shotgun Supplements3rd
  4. Optimum Nutrition4th
  5. Ghost–
  6. Myprotein–
  7. Horleys–
  8. Nutra Organics–
  9. Balance Sports Nutrition–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musashi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shotgun Supplements2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutra Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Sports Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports nutrition brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for NZ Protein compared with other New Zealand sports nutrition brands?

NZ Protein against sports nutrition brands in New Zealand, by month

Share of searches by month for Musashi, NZ Protein, Optimum Nutrition, Ghost, Myprotein. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiNZ ProteinOptimum NutritionGhostMyproteinHorleysNutra OrganicsShotgun SupplementsBalance Sports Nutrition
Nov 202535.9%37.3%8.8%3%9%2.6%2.7%0.45%0.35%
Dec 202538.7%36.3%8.6%3.2%7%2.7%2.8%0.51%0.37%
Jan 202640%36.5%8.6%2.8%6.3%2.8%2.1%0.51%0.39%
Feb 202641.5%35.6%8.9%2.8%6.4%2.3%1.8%0.42%0.3%
Mar 202641.7%34.9%8.6%2.8%7.2%2%2.1%0.32%0.38%
Apr 202639.2%38.1%9.5%3.1%5.4%2%2.2%0.3%0.26%
May 202640.6%35%10%3.3%5.8%2.3%2.2%0.41%0.35%
Jun 202635.3%42.1%10.1%2.8%5.2%1.7%1.8%0.65%0.33%
Jul 202639.6%37.8%10.8%3.2%4.3%1.9%1.9%0.38%0.27%
Aug 202640.6%37.3%9.3%3.4%4.4%2.1%2%0.3%0.44%
Sep 202645.9%31.4%10%3.9%4.7%2%1.6%0.31%0.28%
Oct 202654.4%25.6%9.8%3.4%3.2%1.7%1.3%0.39%0.27%

  1. 1.Musashi

    54.4%

    Held 1st. 23.8K estimated branded searches, +44% vs prior month. Share +8.5 points.

  2. 2.NZ Protein

    25.6%

    Held 2nd. 11.2K estimated branded searches, -0.97% vs prior month. Share -5.8 points.

  3. 3.Optimum Nutrition

    9.8%

    Held 3rd. 4.3K estimated branded searches, +19.1% vs prior month. Share -0.2 points.

  4. 4.Ghost

    3.4%

    Moved from 5th to 4th. 1.5K estimated branded searches, +7.9% vs prior month. Share -0.4 points.

  5. 5.Myprotein

    3.2%

    Moved from 4th to 5th. 1.4K estimated branded searches, -17.8% vs prior month. Share -1.5 points.

  6. 6.Horleys

    1.7%

    Held 6th. 730 estimated branded searches, +2.8% vs prior month. Share -0.3 points.

  7. 7.Nutra Organics

    1.3%

    Held 7th. 560 estimated branded searches, -1.8% vs prior month. Share -0.3 points.

  8. 8.Shotgun Supplements

    0.39%

    Held 8th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

  9. 9.Balance Sports Nutrition

    0.27%

    Held 9th. 120 estimated branded searches, +20% vs prior month. Share 0 points.

Musashi sells other things too, so only its searches that name this product count here, like “musashi protein”.

Compare popularity between NZ Protein and its closest rivals

Every comparison with NZ Protein

8 comparisons

How has branded search demand for NZ Protein changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for NZ Protein in New Zealand held steady, from 11.6K to 11.2K.
  • Across the 12 months ending October 2026, NZ Protein’s share of searches among sports nutrition brands in New Zealand decreased from 37.3% to 25.6%.
  • Across the 12 months ending October 2026, NZ Protein’s share of searches among sports nutrition brands in New Zealand peaked at 42.1% in June 2026 and was lowest at 25.6% in October 2026.
  • Across the 12 months ending October 2026, NZ Protein fell from 1st to 2nd among sports nutrition brands in New Zealand.

How did search popularity change for New Zealand sports nutrition brands in October 2026?

6 changes

  1. In October 2026, Musashi gained share of searches among sports nutrition brands in New Zealand, from 45.9% to 54.4%.

  2. In October 2026, NZ Protein lost share of searches among sports nutrition brands in New Zealand, from 31.4% to 25.6%.

  3. In October 2026, Myprotein lost share of searches among sports nutrition brands in New Zealand, from 4.7% to 3.2%.

  4. In October 2026, Ghost rose from 5th to 4th among sports nutrition brands in New Zealand.

  5. Estimated monthly branded searches for Optimum Nutrition in New Zealand rose 57.9% over 12 measured months, from 2.7K to 4.3K in October 2026.

  6. Estimated monthly branded searches for Shotgun Supplements in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in October 2026.

How are NZ Protein’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using NZ Protein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nz protein co nz
  • nz protein collagen
  • nz protein creatine
  • nz protein nz
  • nz protein shakes
  • nzprotein
  • nzprotein creatine
  • nzprotein nz

Do you work for NZ Protein? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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