Brandwave

Sports nutrition brands in New Zealand:Which brands are most popular in search?

In August 2026, Musashi was the most searched among sports nutrition brands in New Zealand, with an estimated 29.7K branded searches and 47.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Musashi47.9%
  2. NZ Protein22.3%
  3. Optimum Nutrition19.7%
  4. Myprotein3.4%
  5. Nutra Organics2.9%
  6. Ghost2.2%
  7. Horleys1.4%
  8. Balance Sports Nutrition0.27%

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Share of SearchLeaderboard

Compare the protein and sports nutrition brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports nutrition brands in New Zealand, by month

Share of Search by month for Musashi, NZ Protein, Optimum Nutrition, Myprotein, Nutra Organics, Ghost. The figures are in the table below the chart.

View monthly share of search table
MonthMusashiNZ ProteinOptimum NutritionMyproteinNutra OrganicsGhostHorleysBalance Sports Nutrition
Oct 202552.5%23.4%10.1%5.9%3.8%2.1%1.9%0.26%
Nov 202550.9%22.9%10.9%7.6%3.7%1.9%1.8%0.24%
Dec 202554.8%22%9.9%5.8%3.5%2%1.8%0.25%
Jan 202652%23.1%11.6%5.8%3.4%1.9%2%0.29%
Feb 202651.2%20.6%16.8%5.2%2.7%1.7%1.5%0.21%
Mar 202649.8%19.8%18.8%5.6%2.8%1.7%1.3%0.22%
Apr 202646.7%22.2%19.7%5.1%2.9%1.9%1.3%0.17%
May 202640.7%16.6%32.8%4.1%2.5%1.8%1.3%0.2%
Jun 202634.7%20.4%36.4%3.6%2.3%1.6%0.92%0.18%
Jul 202637.2%19.4%34.7%3.1%2.6%1.9%1.1%0.15%
Aug 202647.9%22.3%19.7%3.4%2.9%2.2%1.4%0.27%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Musashi

    47.9%

    held 1st · 29.7K estimated branded searches · +8% vs prior month · +10.7 points

  2. 2.NZ Protein

    22.3%

    moved from 3rd to 2nd · 13.8K estimated branded searches · -3.1% vs prior month · +3 points

  3. 3.Optimum Nutrition

    19.7%

    moved from 2nd to 3rd · 12.2K estimated branded searches · -52.4% vs prior month · -15 points

  4. 4.Myprotein

    3.4%

    held 4th · 2.1K estimated branded searches · -7.5% vs prior month · +0.3 points

  5. 5.Nutra Organics

    2.9%

    held 5th · 1.8K estimated branded searches · -5.8% vs prior month · +0.3 points

  6. 6.Ghost

    2.2%

    held 6th · 1.4K estimated branded searches · -2.2% vs prior month · +0.3 points

  7. 7.Horleys

    1.4%

    held 7th · 870 estimated branded searches · +10.1% vs prior month · +0.3 points

  8. 8.Balance Sports Nutrition

    0.27%

    held 8th · 170 estimated branded searches · +54.5% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among sports nutrition brands in New Zealand?

In August 2026, Musashi was the most searched among sports nutrition brands in New Zealand, with an estimated 29.7K branded searches and 47.9% estimated Share of Search within this set. NZ Protein is in 2nd place, 25.5 percentage points behind at 22.3% Share of Search.

New Zealand sports nutrition brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Musashi52.5% → 47.9%54.8%Dec 202534.7%Jun 20261st
NZ Protein23.4% → 22.3%23.4%Oct 202516.6%May 20262nd
Optimum Nutrition10.1% → 19.7%36.4%Jun 20269.9%Dec 20253rd
Myprotein5.9% → 3.4%7.6%Nov 20253.1%Jul 20264th
Nutra Organics3.8% → 2.9%3.8%Oct 20252.3%Jun 20265th
Ghost2.1% → 2.2%2.2%Aug 20261.6%Jun 20266th
Horleys1.9% → 1.4%2%Jan 20260.92%Jun 20267th
Balance Sports Nutrition0.26% → 0.27%0.29%Jan 20260.15%Jul 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports nutrition brands in New Zealand decreased from 52.5% to 47.9%.
  • Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand decreased from 23.4% to 22.3%.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand increased from 10.1% to 19.7%.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports nutrition brands in New Zealand decreased from 5.9% to 3.4%.
  • Across the 11 months ending August 2026, Nutra Organics’ estimated Share of Search among sports nutrition brands in New Zealand decreased from 3.8% to 2.9%.
  • Across the 11 months ending August 2026, Horleys’ estimated Share of Search among sports nutrition brands in New Zealand decreased from 1.9% to 1.4%.
  • Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 54.8% in December 2025 and was lowest at 34.7% in June 2026.
  • Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 23.4% in October 2025 and was lowest at 16.6% in May 2026.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 36.4% in June 2026 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 7.6% in November 2025 and was lowest at 3.1% in July 2026.
  • Across the 11 months ending August 2026, Nutra Organics’ estimated Share of Search among sports nutrition brands in New Zealand peaked at 3.8% in October 2025 and was lowest at 2.3% in June 2026.
  • Across the 11 months ending August 2026, Horleys’ estimated Share of Search among sports nutrition brands in New Zealand peaked at 2% in January 2026 and was lowest at 0.92% in June 2026.
  • Across the 11 months ending August 2026, Ghost and Balance Sports Nutrition held steady: their estimated Share of Search among sports nutrition brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand sports nutrition brands in August 2026?

  1. In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%.

  2. In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%.

  3. In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%.

  4. Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026.

  5. Estimated monthly branded searches for Balance Sports Nutrition in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

  6. Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026.

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