Ghost vs Musashi:Which is more popular by branded search in New Zealand?
In August 2026, Musashi had more branded searches than Ghost among sports nutrition brands in New Zealand. Musashi was estimated to have 29.7K branded searches compared to Ghost’s 1.4K, and held a 47.9% Share of Search versus Ghost’s 2.2%.
Follow Ghost vs Musashi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ghost or Musashi?
Compare the protein and sports nutrition brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Musashi, Ghost. The figures are in the table below the chart.
View monthly share of search table
| Month | Musashi | NZ Protein | Optimum Nutrition | Myprotein | Nutra Organics | Ghost | Horleys | Balance Sports Nutrition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 23.4% | 10.1% | 5.9% | 3.8% | 2.1% | 1.9% | 0.26% |
| Nov 2025 | 50.9% | 22.9% | 10.9% | 7.6% | 3.7% | 1.9% | 1.8% | 0.24% |
| Dec 2025 | 54.8% | 22% | 9.9% | 5.8% | 3.5% | 2% | 1.8% | 0.25% |
| Jan 2026 | 52% | 23.1% | 11.6% | 5.8% | 3.4% | 1.9% | 2% | 0.29% |
| Feb 2026 | 51.2% | 20.6% | 16.8% | 5.2% | 2.7% | 1.7% | 1.5% | 0.21% |
| Mar 2026 | 49.8% | 19.8% | 18.8% | 5.6% | 2.8% | 1.7% | 1.3% | 0.22% |
| Apr 2026 | 46.7% | 22.2% | 19.7% | 5.1% | 2.9% | 1.9% | 1.3% | 0.17% |
| May 2026 | 40.7% | 16.6% | 32.8% | 4.1% | 2.5% | 1.8% | 1.3% | 0.2% |
| Jun 2026 | 34.7% | 20.4% | 36.4% | 3.6% | 2.3% | 1.6% | 0.92% | 0.18% |
| Jul 2026 | 37.2% | 19.4% | 34.7% | 3.1% | 2.6% | 1.9% | 1.1% | 0.15% |
| Aug 2026 | 47.9% | 22.3% | 19.7% | 3.4% | 2.9% | 2.2% | 1.4% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Ghost and Musashi comparison changed over the last 12 months?
3 findings
- Musashi was ahead of Ghost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among sports nutrition brands in New Zealand moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 1K to 1.4K.
- Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports nutrition brands in New Zealand moved from 52.5% to 47.9%, and its estimated monthly branded searches moved from 25.9K to 29.7K.
How did search popularity change for New Zealand sports nutrition brands in August 2026?
2 changes
In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%.
Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ghost’s and Musashi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ghost
9 branded search terms
- ghost creatine
- ghost energy
- ghost pre workout
- ghost protein
- ghost protein nz
- ghost protein powder
- ghost vegan protein
- ghost whey protein
- ghost whey protein powder
Musashi
24 branded search terms
- musashi
- musashi 100 whey
- musashi 100 whey protein
- musashi bulk protein
- musashi creatine
- musashi electrolytes
- musashi energy
- musashi fat metaboliser
- musashi high protein
- musashi high protein 2kg
- musashi near me
- musashi nz
- musashi online
- musashi plant protein
- musashi pre workout
- musashi protein
- musashi protein powder
- musashi protein powder nz
- musashi protein shaker
- musashi protein shred and burn
- musashi shred
- musashi shred & burn
- musashi whey
- musashi whey protein
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.